Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency
This research aims to analyze the Pacitan Regency Government's efforts to promote its tourism sector after the reopening of tourist destinations after the Covid-19 pandemic through the concept of Agile Governance. This research uses a descriptive qualitative method with a case study approach in...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03026.pdf |
| _version_ | 1797634930045353984 |
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| author | Darumurti Awang Hanif Nita Aribah |
| author_facet | Darumurti Awang Hanif Nita Aribah |
| author_sort | Darumurti Awang |
| collection | DOAJ |
| description | This research aims to analyze the Pacitan Regency Government's efforts to promote its tourism sector after the reopening of tourist destinations after the Covid-19 pandemic through the concept of Agile Governance. This research uses a descriptive qualitative method with a case study approach in Pacitan District. The processing of research data is based on Qualitative Data Analysist Software (Q-DAS). The results of this study indicate that the digital tourism branding initiated by the Government of Pacitan Regency has not been fully implemented optimally. This can be seen from several aspects of agility that have not been implied, such as the use of promotional media which is still based on the Instagram and Facebook social media platforms through tourism videos designed by tour managers. The use of other digital platforms is needed to expand tourism promotion as well as make it easier for tourists to access information related to tourist destinations through websites and platforms in the form of integrated applications. The background to the limitations of digital promotion carried out by the Pacitan Regency Government is several factors, namely the limited capabilities of employees who are capable of managing websites and tourism applications to the fullest. The unavailability of budget allocations that will be focused on developing digital tourism promotion through platforms in the form of websites and applications, as well as limited penetration of internet network infrastructure which hinders data integration with one another. Another obstacle in achieving the concept of agility in the Pacitan Regency tourism sector is that digital-based payments have not been connected. |
| first_indexed | 2024-03-11T12:15:11Z |
| format | Article |
| id | doaj.art-dd660d6d87f54c849ccfbe30e3c9c113 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-11T12:15:11Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-dd660d6d87f54c849ccfbe30e3c9c1132023-11-07T10:20:13ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014400302610.1051/e3sconf/202344003026e3sconf_icenso2023_03026Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan RegencyDarumurti Awang0Hanif Nita Aribah1Department of Government Affairs and AdministrationMaster of Government Affairs and AdministrationThis research aims to analyze the Pacitan Regency Government's efforts to promote its tourism sector after the reopening of tourist destinations after the Covid-19 pandemic through the concept of Agile Governance. This research uses a descriptive qualitative method with a case study approach in Pacitan District. The processing of research data is based on Qualitative Data Analysist Software (Q-DAS). The results of this study indicate that the digital tourism branding initiated by the Government of Pacitan Regency has not been fully implemented optimally. This can be seen from several aspects of agility that have not been implied, such as the use of promotional media which is still based on the Instagram and Facebook social media platforms through tourism videos designed by tour managers. The use of other digital platforms is needed to expand tourism promotion as well as make it easier for tourists to access information related to tourist destinations through websites and platforms in the form of integrated applications. The background to the limitations of digital promotion carried out by the Pacitan Regency Government is several factors, namely the limited capabilities of employees who are capable of managing websites and tourism applications to the fullest. The unavailability of budget allocations that will be focused on developing digital tourism promotion through platforms in the form of websites and applications, as well as limited penetration of internet network infrastructure which hinders data integration with one another. Another obstacle in achieving the concept of agility in the Pacitan Regency tourism sector is that digital-based payments have not been connected.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03026.pdfagile governancedigital tourism brandingpost-pandemic covid-19 |
| spellingShingle | Darumurti Awang Hanif Nita Aribah Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency E3S Web of Conferences agile governance digital tourism branding post-pandemic covid-19 |
| title | Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency |
| title_full | Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency |
| title_fullStr | Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency |
| title_full_unstemmed | Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency |
| title_short | Digital Tourism Branding in Post-Pandemic Covid-19 based on the Agile Governance Concept in Pacitan Regency |
| title_sort | digital tourism branding in post pandemic covid 19 based on the agile governance concept in pacitan regency |
| topic | agile governance digital tourism branding post-pandemic covid-19 |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/77/e3sconf_icenso2023_03026.pdf |
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