ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION
Consumers attitudes are both an obstacle and an advantage in the decision proccess. Choosing to discount or ignore consumers’ attitudes of a particular product or service, while developing a marketing strategy,guarantees limited success of a campaign.Differences in attitudes dependes also by the gen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2013-11-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_2/geo_2013_vol1_no2_art_013.pdf |
| _version_ | 1828844388426448896 |
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| author | Mihaela Andreea Stroe Mihaela Iliescu |
| author_facet | Mihaela Andreea Stroe Mihaela Iliescu |
| author_sort | Mihaela Andreea Stroe |
| collection | DOAJ |
| description | Consumers attitudes are both an obstacle and an advantage in the decision proccess. Choosing to discount or ignore consumers’ attitudes of a particular product or service, while developing a marketing strategy,guarantees limited success of a campaign.Differences in attitudes dependes also by the gender of decidents.the different features between men and women in the perception of risk and decisional process of making an insurance. Women are more risk averse than men. Over an initial range, women require no further compensation for the introduction of ambiguity but men do.Differences appear also in which concerns risk taking, overconfidence and information processing.Perhaps the attitude s formed as the result of a positive or negative personal experience and by other psychological factors outside the common market manipulation. |
| first_indexed | 2024-12-12T21:05:30Z |
| format | Article |
| id | doaj.art-dd7206213acd440eb83109bb9178a24f |
| institution | Directory Open Access Journal |
| issn | 2343-9742 2343-9750 |
| language | English |
| last_indexed | 2024-12-12T21:05:30Z |
| publishDate | 2013-11-01 |
| publisher | Nicolae Titulescu University |
| record_format | Article |
| series | Global Economic Observer |
| spelling | doaj.art-dd7206213acd440eb83109bb9178a24f2022-12-22T00:12:02ZengNicolae Titulescu UniversityGlobal Economic Observer2343-97422343-97502013-11-0112112120ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISIONMihaela Andreea StroeMihaela IliescuConsumers attitudes are both an obstacle and an advantage in the decision proccess. Choosing to discount or ignore consumers’ attitudes of a particular product or service, while developing a marketing strategy,guarantees limited success of a campaign.Differences in attitudes dependes also by the gender of decidents.the different features between men and women in the perception of risk and decisional process of making an insurance. Women are more risk averse than men. Over an initial range, women require no further compensation for the introduction of ambiguity but men do.Differences appear also in which concerns risk taking, overconfidence and information processing.Perhaps the attitude s formed as the result of a positive or negative personal experience and by other psychological factors outside the common market manipulation.http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_2/geo_2013_vol1_no2_art_013.pdfrisk aversioninsurancedecisional processinformation processingperception |
| spellingShingle | Mihaela Andreea Stroe Mihaela Iliescu ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION Global Economic Observer risk aversion insurance decisional process information processing perception |
| title | ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION |
| title_full | ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION |
| title_fullStr | ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION |
| title_full_unstemmed | ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION |
| title_short | ATTITUDES AND PERCEPTION IN CONSUMER’S INSURANCE DECISION |
| title_sort | attitudes and perception in consumer s insurance decision |
| topic | risk aversion insurance decisional process information processing perception |
| url | http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_2/geo_2013_vol1_no2_art_013.pdf |
| work_keys_str_mv | AT mihaelaandreeastroe attitudesandperceptioninconsumersinsurancedecision AT mihaelailiescu attitudesandperceptioninconsumersinsurancedecision |