A New Development in Online Marketing: Introducing Digital Inbound Marketing
Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2015-08-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdf |
| _version_ | 1828358342086492160 |
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| author | Alin OPREANA Simona VINEREAN |
| author_facet | Alin OPREANA Simona VINEREAN |
| author_sort | Alin OPREANA |
| collection | DOAJ |
| description | Particularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational) that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization. |
| first_indexed | 2024-04-14T03:28:35Z |
| format | Article |
| id | doaj.art-dd9c71bbbeeb4a56bcd2de12e5e27712 |
| institution | Directory Open Access Journal |
| issn | 2344-6773 |
| language | English |
| last_indexed | 2024-04-14T03:28:35Z |
| publishDate | 2015-08-01 |
| publisher | Sprint Investify |
| record_format | Article |
| series | Expert Journal of Marketing |
| spelling | doaj.art-dd9c71bbbeeb4a56bcd2de12e5e277122022-12-22T02:15:05ZengSprint InvestifyExpert Journal of Marketing2344-67732015-08-01312934A New Development in Online Marketing: Introducing Digital Inbound MarketingAlin OPREANA0Simona VINEREAN1Lucian Blaga University of SibiuSprint Investify Research UnitParticularly in online settings, marketing is undergoing a transformation. Online business can no longer rely on traditional marketing tactics and campaigns to attract, retain and expand consumers because there is a transformation in how people interact with brands and companies, how they shop and buy in online and offline settings. Traditional marketing is no longer a viable option because it focuses on pushing a message out. In online business framework, a new marketing development has arisen, namely digital inbound marketing. This new marketing type is focused on attracting valuable consumers (potential, existing, or aspirational) that choose to interact with a particular company that provides them with something useful. In this paper, we propose a definition for digital inbound marketing and examine the online strategies associated with this concept: brand-focused marketing communications, content marketing, social media marketing, and search engine optimization.http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdfonline marketingdigital inbound marketingonline brandscontent marketingsocial media marketingand search engine optimizationsearch engine optimization |
| spellingShingle | Alin OPREANA Simona VINEREAN A New Development in Online Marketing: Introducing Digital Inbound Marketing Expert Journal of Marketing online marketing digital inbound marketing online brands content marketing social media marketing and search engine optimization search engine optimization |
| title | A New Development in Online Marketing: Introducing Digital Inbound Marketing |
| title_full | A New Development in Online Marketing: Introducing Digital Inbound Marketing |
| title_fullStr | A New Development in Online Marketing: Introducing Digital Inbound Marketing |
| title_full_unstemmed | A New Development in Online Marketing: Introducing Digital Inbound Marketing |
| title_short | A New Development in Online Marketing: Introducing Digital Inbound Marketing |
| title_sort | new development in online marketing introducing digital inbound marketing |
| topic | online marketing digital inbound marketing online brands content marketing social media marketing and search engine optimization search engine optimization |
| url | http://marketing.expertjournals.com/wp-content/uploads/EJM_305opreana29-34.pdf |
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