Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru
In the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic lit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Winaya Mukti
2021-12-01
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| Series: | Organum |
| Subjects: | |
| Online Access: | http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/186 |
| _version_ | 1818753066828038144 |
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| author | Muhammad Hasan Nur Arisah Rahmatullah Rahmatullah |
| author_facet | Muhammad Hasan Nur Arisah Rahmatullah Rahmatullah |
| author_sort | Muhammad Hasan |
| collection | DOAJ |
| description | In the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic literacy to consumption behavior patterns in the new adaptation era. This study is a study with a quantitative approach. The population in this study is an active consumer society found in a number of districts/cities in South Sulawesi Province. Sampling was done purposively with criteria based on social, economic, and demographic characteristics, obtained as many as 211 respondents. The data obtained were analyzed using Structural Equation Modeling analysis. The results of this study found that economic literacy has a positive and significant influence on consumption behavior patterns in the era of adaptation to new habits. |
| first_indexed | 2024-12-18T05:01:27Z |
| format | Article |
| id | doaj.art-dda83a1a7a0b4e7ba6ff9f8e20696cd0 |
| institution | Directory Open Access Journal |
| issn | 2620-8156 2620-8164 |
| language | Indonesian |
| last_indexed | 2024-12-18T05:01:27Z |
| publishDate | 2021-12-01 |
| publisher | Universitas Winaya Mukti |
| record_format | Article |
| series | Organum |
| spelling | doaj.art-dda83a1a7a0b4e7ba6ff9f8e20696cd02022-12-21T21:20:07ZindUniversitas Winaya MuktiOrganum2620-81562620-81642021-12-014215817410.35138/organum.v4i2.18643Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan BaruMuhammad Hasan0Nur Arisah1Rahmatullah Rahmatullah2Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri MakassarPendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri MakassarPendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri MakassarIn the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic literacy to consumption behavior patterns in the new adaptation era. This study is a study with a quantitative approach. The population in this study is an active consumer society found in a number of districts/cities in South Sulawesi Province. Sampling was done purposively with criteria based on social, economic, and demographic characteristics, obtained as many as 211 respondents. The data obtained were analyzed using Structural Equation Modeling analysis. The results of this study found that economic literacy has a positive and significant influence on consumption behavior patterns in the era of adaptation to new habits.http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/186economic literacyconsumption behavior patternsnew adaptation era. |
| spellingShingle | Muhammad Hasan Nur Arisah Rahmatullah Rahmatullah Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru Organum economic literacy consumption behavior patterns new adaptation era. |
| title | Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru |
| title_full | Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru |
| title_fullStr | Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru |
| title_full_unstemmed | Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru |
| title_short | Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru |
| title_sort | literasi ekonomi dan pola perilaku konsumsi masyarakat kelas menengah ke bawah di era adaptasi kebiasaan baru |
| topic | economic literacy consumption behavior patterns new adaptation era. |
| url | http://ejournal.winayamukti.ac.id/index.php/Organum/article/view/186 |
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