Adolescents and alcohol: an explorative audience segmentation analysis

Adolescents and alcohol: an explorative audience segmentation analysis

<p>Abstract</p> <p>Background</p> <p>So far, audience segmentation of adolescents with respect to alcohol has been carried out mainly on the basis of socio-demographic characteristics. In this study we examined whether it is possible to segment adolescents according to...

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Bibliographic Details
Main Authors: Mathijssen Jolanda, Janssen Meriam, van Bon-Martens Marja, van de Goor Ien
Format: Article
Language:English
Published: BMC 2012-09-01
Series:BMC Public Health
Subjects:
Audience segmentation
Adolescents
Alcohol use
Online Access:http://www.biomedcentral.com/1471-2458/12/742

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