«Soft Power»: the Dark Side (Case of Germany)

Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such...

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Main Authors: Marina M. Lebedeva, L. Rustamovna Rustamova, Maria V. Sharko
Format: Article
Language:English
Published: MGIMO University Press 2016-01-01
Series:Vestnik MGIMO-Universiteta
Subjects:
Online Access:http://mgimoreview.elpub.ru/jour/article/view/544
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author Marina M. Lebedeva
L. Rustamovna Rustamova
Maria V. Sharko
author_facet Marina M. Lebedeva
L. Rustamovna Rustamova
Maria V. Sharko
author_sort Marina M. Lebedeva
collection DOAJ
description Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors affirm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-effects of soft power and harmonize NGO's activities in implementation of this policy. The latter is becoming more relevant against the background of broader application of soft power through public diplomacy with the help of non-governmental organizations. In addition, the article emphasizes the necessity of further theoretical and empirical researches on the issue.
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spelling doaj.art-ddb276d34c494b94ab794c2c428e5ebd2022-12-21T18:56:52ZengMGIMO University PressVestnik MGIMO-Universiteta2071-81602016-01-01483144153544«Soft Power»: the Dark Side (Case of Germany)Marina M. Lebedeva0L. Rustamovna Rustamova1Maria V. Sharko2Московский государственный институт международных отношений (университет) МИД РоссииМосковский государственный институт международных отношений (университет) МИД РоссииМосковский государственный институт международных отношений (университет) МИД РоссииDespite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors affirm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-effects of soft power and harmonize NGO's activities in implementation of this policy. The latter is becoming more relevant against the background of broader application of soft power through public diplomacy with the help of non-governmental organizations. In addition, the article emphasizes the necessity of further theoretical and empirical researches on the issue.http://mgimoreview.elpub.ru/jour/article/view/544«мягкая сила»публичная дипломатияГерманиямигрантынегосударственные акторынегативные аспекты «мягкой силы»soft powerpublic diplomacyGermanymigrantsnon-state actorsnegative aspects of soft power
spellingShingle Marina M. Lebedeva
L. Rustamovna Rustamova
Maria V. Sharko
«Soft Power»: the Dark Side (Case of Germany)
Vestnik MGIMO-Universiteta
«мягкая сила»
публичная дипломатия
Германия
мигранты
негосударственные акторы
негативные аспекты «мягкой силы»
soft power
public diplomacy
Germany
migrants
non-state actors
negative aspects of soft power
title «Soft Power»: the Dark Side (Case of Germany)
title_full «Soft Power»: the Dark Side (Case of Germany)
title_fullStr «Soft Power»: the Dark Side (Case of Germany)
title_full_unstemmed «Soft Power»: the Dark Side (Case of Germany)
title_short «Soft Power»: the Dark Side (Case of Germany)
title_sort soft power the dark side case of germany
topic «мягкая сила»
публичная дипломатия
Германия
мигранты
негосударственные акторы
негативные аспекты «мягкой силы»
soft power
public diplomacy
Germany
migrants
non-state actors
negative aspects of soft power
url http://mgimoreview.elpub.ru/jour/article/view/544
work_keys_str_mv AT marinamlebedeva softpowerthedarksidecaseofgermany
AT lrustamovnarustamova softpowerthedarksidecaseofgermany
AT mariavsharko softpowerthedarksidecaseofgermany