Using grounded theory approach in management research
In the field of management research, the grounded theory approach (GTA) pioneered by Glaser and Strauss (1967) is frequently cited to assert methodological validity in qualitative theory-building studies, in contrast with quantitative research that uses majority hypothesis validation. Glaser and Str...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2019-04-01
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| Series: | Annals of Business Administrative Science |
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| Online Access: | https://www.jstage.jst.go.jp/article/abas/18/2/18_0190326a/_pdf/-char/en |