The Influence of Visual Heaviness on the Perception of Scarcity
Drawing on embodied cognition theory, we examined the effects of a product’s visual heaviness on consumers’ perception of scarcity. In two experiments, the visual heaviness of two products was manipulated in terms of packaging colors (Study 1) and vertical location of the packaging imagery (Study 2)...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2019-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/4/38_2019.015/_html/-char/en |