Analysis of E-Marketing, Social Media Marketing, and E-Wom on Consumer Purchase Decisions in E-Commerce in Indonesia Post Pandemi Covid-19
The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
STKIP PGRI Sumatera Barat
2023-10-01
|
| Series: | Economica |
| Subjects: | |
| Online Access: | https://ejournal.upgrisba.ac.id/index.php/economica/article/view/6876/3094 |