Generation Z’ Young Adults and M-Commerce Use in Romania

Generation Z’ Young Adults and M-Commerce Use in Romania

Generation Z spends much time on mobile Internet and less time accessing Internet services using desktop computers. These traits make them an important niche that can be targeted by retailers. The objective of the present study is to analyze the impact of online advertising, social influence, and us...

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Bibliographic Details
Main Authors: Georgeta-Madalina Meghisan-Toma, Silvia Puiu, Nicoleta Mihaela Florea, Flaviu Meghisan, Dalian Doran
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
mobile commerce
generation Z
e-commerce
usage motivation
behavioral intention
online advertising
Online Access:https://www.mdpi.com/0718-1876/16/5/82

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