Young consumers’ perceptions of and preferences for alternative meats: an empirical study in Japan and China

IntroductionAlternative meats have the potential to shape a sustainable food system. This study examined young consumers’ perceptions of and preferences for plant-based and cultured meats. Since comparative studies on consumer preferences for alternative meats in different key Asian markets remain i...

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Bibliographic Details
Main Authors: Shuo Huang, Takuro Uehara
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-11-01
Series:Frontiers in Sustainable Food Systems
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2023.1290131/full

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