The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products

The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products

Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer...

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Bibliographic Details
Main Authors: AGHAYEV Mirjalal, ISRAFILZADE Khalil
Format: Article
Language:English
Published: Sciendo 2022-12-01
Series:Organizacijų Vadyba: Sisteminiai Tyrimai
Subjects:
green marketing
eco-labelling
green branding
green product
purchase intentions
strategic marketing
žaliasis marketingas
ekologinis marketingas
žaliasis prekės ženklas
ekologiškos prekės
pirkimo ketinimai
strateginis marketingas
Online Access:https://doi.org/10.2478/mosr-2022-0009

Internet

https://doi.org/10.2478/mosr-2022-0009

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