“Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal

The aim of this article is to critically analyse the discourse produced in financial self-help literature (FSHL) within the general context of the financialization process. This analysis uses publications of this genre, available on the Portuguese market, as empirical material, and is based on the t...

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Main Author: Fernando Ampudia de Haro
Format: Article
Language:English
Published: Centro de Estudos Sociais da Universidade de Coimbra 2013-09-01
Series:Revista Crítica de Ciências Sociais
Subjects:
Online Access:http://journals.openedition.org/rccs/5386
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author Fernando Ampudia de Haro
author_facet Fernando Ampudia de Haro
author_sort Fernando Ampudia de Haro
collection DOAJ
description The aim of this article is to critically analyse the discourse produced in financial self-help literature (FSHL) within the general context of the financialization process. This analysis uses publications of this genre, available on the Portuguese market, as empirical material, and is based on the theoretical approach of governmentality studies inspired by Foucault. The first section reviews the concept of financialization, identifying its theoretical and empirical strengths and weaknesses. One such weakness is the lack of attention paid to microsociological aspects which justifies the need to explore, in the second section, the type of subjectivity related to financialized capitalism. The third section examines the key aspects of this subjectivity, as presented in FSHL, including a framework for the characteristics of these publications, as well as a study of the motives, objectives and ways of putting self-help advice into practice. The final section focuses on the social basis of the texts as discursive tools of neoliberal political rationality.
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spelling doaj.art-de1964276c5e4417af29c61a6a5c81ec2022-12-21T22:49:19ZengCentro de Estudos Sociais da Universidade de CoimbraRevista Crítica de Ciências Sociais0254-11062182-74352013-09-0110111113410.4000/rccs.5386“Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberalFernando Ampudia de HaroThe aim of this article is to critically analyse the discourse produced in financial self-help literature (FSHL) within the general context of the financialization process. This analysis uses publications of this genre, available on the Portuguese market, as empirical material, and is based on the theoretical approach of governmentality studies inspired by Foucault. The first section reviews the concept of financialization, identifying its theoretical and empirical strengths and weaknesses. One such weakness is the lack of attention paid to microsociological aspects which justifies the need to explore, in the second section, the type of subjectivity related to financialized capitalism. The third section examines the key aspects of this subjectivity, as presented in FSHL, including a framework for the characteristics of these publications, as well as a study of the motives, objectives and ways of putting self-help advice into practice. The final section focuses on the social basis of the texts as discursive tools of neoliberal political rationality.http://journals.openedition.org/rccs/5386consumer creditfinancial capitalismfinancial educationfinancial managementfinancial self-help
spellingShingle Fernando Ampudia de Haro
“Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
Revista Crítica de Ciências Sociais
consumer credit
financial capitalism
financial education
financial management
financial self-help
title “Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
title_full “Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
title_fullStr “Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
title_full_unstemmed “Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
title_short “Se não cuidarmos de nós, ninguém cuidará”: Autoajuda financeira e racionalidade política neoliberal
title_sort se nao cuidarmos de nos ninguem cuidara autoajuda financeira e racionalidade politica neoliberal
topic consumer credit
financial capitalism
financial education
financial management
financial self-help
url http://journals.openedition.org/rccs/5386
work_keys_str_mv AT fernandoampudiadeharo senaocuidarmosdenosninguemcuidaraautoajudafinanceiraeracionalidadepoliticaneoliberal