An innovative approach to support interests' alignment in the context of transport management using semantic differential

PURPOSE: Our study aims to develop an innovative approach to scientific substantiation and practical balance of interests of cargo owners and transport companies, which will serve as a tool for freight management. METHODOLOGY: A specific algorithm of actions is proposed, which initially provides the...

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Main Authors: Nestor Shpak, Zoriana Dvulit, Liana Maznyk, Włodzimierz Sroka, Olha Podra, Nataliia Petryshyn
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2022-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
Online Access:https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article4.pdf
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author Nestor Shpak
Zoriana Dvulit
Liana Maznyk
Włodzimierz Sroka
Olha Podra
Nataliia Petryshyn
author_facet Nestor Shpak
Zoriana Dvulit
Liana Maznyk
Włodzimierz Sroka
Olha Podra
Nataliia Petryshyn
author_sort Nestor Shpak
collection DOAJ
description PURPOSE: Our study aims to develop an innovative approach to scientific substantiation and practical balance of interests of cargo owners and transport companies, which will serve as a tool for freight management. METHODOLOGY: A specific algorithm of actions is proposed, which initially provides the creation of a system of indicators to study transportation management. The research methods include a complex method of semantic differential modeling, which integrates correlation-regression analysis, cluster analysis, and expert evaluations. The basis of such a complex method is the integration of three components: i) a system for monitoring the satisfaction of consumers of transport services; ii) the assessment of the density of connections between cargo turnover by type of transportation and the leading transportation indicators; iii) a multidimensional assessment of the homogeneity of factors by hierarchical clustering. FINDINGS: Semantic differential modeling can serve as an effective tool in strategic planning, not only for transport companies and railway enterprises, but also for those institutions where it is necessary to identify the most important areas of activity. IMPLICATIONS: The use of semantic differential based on the involvement of quantitative methods of mathematical modeling allows increasing the degree of validity of management decisions. The harmonization and balancing of interests in the field of B2B take into account the results of modeling the semantic differential in management. The proposed methodology consists of main indicators of rolling stock transportation and certain economic indicators; we advise to focus on. These indicators were obtained through cooperation with an expert group of participants in the transportation process. Application of the created model allows defining priority directions in the field of freight owners’ service by the Ukrainian railways in the dynamics by types of cargo and transportation and substantiating the corresponding management decisions by freight carriers. ORIGINALITY AND VALUE: Innovation is a complex interdisciplinary integration of research methods based on the philosophy of semantic differential, allowing the integration of approaches to harmonize the interests of transport companies and consumers of their services with the results of cooperation in the field of freight transportation. Therefore, the developed innovative methodology can be used not only for railway transport but also for other types of transport and business.
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spelling doaj.art-de6ca06ed1fb4273b5cc34f8fc8d7f322023-11-02T07:55:12ZengCognitione Foundation for the Dissemination of Knowledge and ScienceJournal of Entrepreneurship, Management and Innovation2299-73262022-01-0118310713410.7341/20221834An innovative approach to support interests' alignment in the context of transport management using semantic differentialNestor Shpak0Zoriana Dvulit1Liana Maznyk2Włodzimierz Sroka3Olha Podra4Nataliia Petryshyn5Prof., Professor of the Department of Management and International Business, Lviv Polytechnic National University, 12 Bandera str., 79013 Lviv, UkraineProf., Professor of the Department of foreign trade and customs, Lviv Polytechnic National University, 12 Bandera str., 79013 Lviv, Ukraine,Ph.D. in Economics, Associate professor of the Department of Labour Economics and Management National University of Food Technology, 68 Volodymyrska str., 01033 Kyiv, UkraineProf., Professor of the Department of Management, Faculty of Applied Sciences, WSB University, Dąbrowa Górnicza, Poland and University of Johannesburg, South AfricaPh.D. in Economics, Associate professor of the Department of foreign trade and customs, Lviv Polytechnic National University, 12 Bandera str., 79013 Lviv, UkrainePh.D. in Economics, Associate professor of the Department of foreign trade and customs, Lviv Polytechnic National University, 12 Bandera str., 79013 Lviv, UkrainePURPOSE: Our study aims to develop an innovative approach to scientific substantiation and practical balance of interests of cargo owners and transport companies, which will serve as a tool for freight management. METHODOLOGY: A specific algorithm of actions is proposed, which initially provides the creation of a system of indicators to study transportation management. The research methods include a complex method of semantic differential modeling, which integrates correlation-regression analysis, cluster analysis, and expert evaluations. The basis of such a complex method is the integration of three components: i) a system for monitoring the satisfaction of consumers of transport services; ii) the assessment of the density of connections between cargo turnover by type of transportation and the leading transportation indicators; iii) a multidimensional assessment of the homogeneity of factors by hierarchical clustering. FINDINGS: Semantic differential modeling can serve as an effective tool in strategic planning, not only for transport companies and railway enterprises, but also for those institutions where it is necessary to identify the most important areas of activity. IMPLICATIONS: The use of semantic differential based on the involvement of quantitative methods of mathematical modeling allows increasing the degree of validity of management decisions. The harmonization and balancing of interests in the field of B2B take into account the results of modeling the semantic differential in management. The proposed methodology consists of main indicators of rolling stock transportation and certain economic indicators; we advise to focus on. These indicators were obtained through cooperation with an expert group of participants in the transportation process. Application of the created model allows defining priority directions in the field of freight owners’ service by the Ukrainian railways in the dynamics by types of cargo and transportation and substantiating the corresponding management decisions by freight carriers. ORIGINALITY AND VALUE: Innovation is a complex interdisciplinary integration of research methods based on the philosophy of semantic differential, allowing the integration of approaches to harmonize the interests of transport companies and consumers of their services with the results of cooperation in the field of freight transportation. Therefore, the developed innovative methodology can be used not only for railway transport but also for other types of transport and business.https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article4.pdfmodelingharmonization of interestssemantic differentialfreight transportcargo ownersinnovative approachcluster analysiscorrelation-regression analysistransport management
spellingShingle Nestor Shpak
Zoriana Dvulit
Liana Maznyk
Włodzimierz Sroka
Olha Podra
Nataliia Petryshyn
An innovative approach to support interests' alignment in the context of transport management using semantic differential
Journal of Entrepreneurship, Management and Innovation
modeling
harmonization of interests
semantic differential
freight transport
cargo owners
innovative approach
cluster analysis
correlation-regression analysis
transport management
title An innovative approach to support interests' alignment in the context of transport management using semantic differential
title_full An innovative approach to support interests' alignment in the context of transport management using semantic differential
title_fullStr An innovative approach to support interests' alignment in the context of transport management using semantic differential
title_full_unstemmed An innovative approach to support interests' alignment in the context of transport management using semantic differential
title_short An innovative approach to support interests' alignment in the context of transport management using semantic differential
title_sort innovative approach to support interests alignment in the context of transport management using semantic differential
topic modeling
harmonization of interests
semantic differential
freight transport
cargo owners
innovative approach
cluster analysis
correlation-regression analysis
transport management
url https://jemi.edu.pl/uploadedFiles/file/all-issues/vol18/issue3/JEMI_Vol18_Issue3_2022_Article4.pdf
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