Childhood immersion in the consumer culture: brand loyalty
The present work analyses how advertising works, from a critical perspective. Advertising is used not only as a tool for selling products but also as a platform that fosters certain lifestyles and ways of thinking – in short, as a vehicle for ideological concepts. The arguments presented in the work...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Complutense de Madrid
2014-04-01
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| Series: | Revista Teknokultura |
| Subjects: | |
| Online Access: | http://revistas.ucm.es/index.php/TEKN/article/view/48261 |