The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus

People who deviate from the established norms of their social group can clarify group boundaries, strengthen group cohesion, and catalyze group and broader social change. Yet social psychologists have recently neglected the study of deviants. We conducted in-depth interviews of Princeton University...

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Main Authors: Robin Gomila, Elizabeth Levy Paluck
Format: Article
Language:English
Published: PsychOpen GOLD/ Leibniz Institute for Psychology 2020-02-01
Series:Journal of Social and Political Psychology
Subjects:
Online Access:http://jspp.psychopen.eu/article/view/1134
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author Robin Gomila
Elizabeth Levy Paluck
author_facet Robin Gomila
Elizabeth Levy Paluck
author_sort Robin Gomila
collection DOAJ
description People who deviate from the established norms of their social group can clarify group boundaries, strengthen group cohesion, and catalyze group and broader social change. Yet social psychologists have recently neglected the study of deviants. We conducted in-depth interviews of Princeton University upperclassmen who deviated from a historical and widely known Princeton norm: joining an “eating club,” a social group that undergraduates join at the end of their sophomore year. We explored the themes of these interviews with two rounds of surveys during the semester when students decide whether to join an eating club (pilot survey, N = 408; and a random subsample of the pilot survey with 90% takeup, N = 212). The surveys asked: what are the social and psychological antecedents of deviance from norms? The data suggest that deviance is a pattern: compared to those who conform, students who deviate by not joining clubs report a history of deviance and of feeling different from the typical member of their social group. They also feel less social belonging and identification with Princeton and its social environment. Students who deviate are lower in self-monitoring, but otherwise are comparable to students who conform in terms of personality traits measured by the Big Five, and of their perception of the self as socially awkward, independent, or rebellious. While some of these findings replicate past research, worth further exploration is the role of previous experience with deviance and its meaning for individuals as they decide whether to deviate.
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spelling doaj.art-de848817e346431d90b96e76358effa52023-01-03T07:33:42ZengPsychOpen GOLD/ Leibniz Institute for PsychologyJournal of Social and Political Psychology2195-33252020-02-018122024510.5964/jspp.v8i1.1134jspp.v8i1.1134The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University CampusRobin Gomila0Elizabeth Levy Paluck1Department of Psychology, Princeton University, Princeton, NJ, USADepartment of Psychology, Princeton University, Princeton, NJ, USAPeople who deviate from the established norms of their social group can clarify group boundaries, strengthen group cohesion, and catalyze group and broader social change. Yet social psychologists have recently neglected the study of deviants. We conducted in-depth interviews of Princeton University upperclassmen who deviated from a historical and widely known Princeton norm: joining an “eating club,” a social group that undergraduates join at the end of their sophomore year. We explored the themes of these interviews with two rounds of surveys during the semester when students decide whether to join an eating club (pilot survey, N = 408; and a random subsample of the pilot survey with 90% takeup, N = 212). The surveys asked: what are the social and psychological antecedents of deviance from norms? The data suggest that deviance is a pattern: compared to those who conform, students who deviate by not joining clubs report a history of deviance and of feeling different from the typical member of their social group. They also feel less social belonging and identification with Princeton and its social environment. Students who deviate are lower in self-monitoring, but otherwise are comparable to students who conform in terms of personality traits measured by the Big Five, and of their perception of the self as socially awkward, independent, or rebellious. While some of these findings replicate past research, worth further exploration is the role of previous experience with deviance and its meaning for individuals as they decide whether to deviate.http://jspp.psychopen.eu/article/view/1134social normsdeviancesocial changereference groupsfield research
spellingShingle Robin Gomila
Elizabeth Levy Paluck
The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
Journal of Social and Political Psychology
social norms
deviance
social change
reference groups
field research
title The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
title_full The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
title_fullStr The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
title_full_unstemmed The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
title_short The Social and Psychological Characteristics of Norm Deviants: A Field Study in a Small Cohesive University Campus
title_sort social and psychological characteristics of norm deviants a field study in a small cohesive university campus
topic social norms
deviance
social change
reference groups
field research
url http://jspp.psychopen.eu/article/view/1134
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