THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE
Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial statemen...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2008-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/112.pdf |
| _version_ | 1818808793850445824 |
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| author | Pop Anamaria Mirabela |
| author_facet | Pop Anamaria Mirabela |
| author_sort | Pop Anamaria Mirabela |
| collection | DOAJ |
| description | Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language. Copy-writers are well-known for playing with words and manipulating or distorting their everyday meanings. They break the rules of language for effect, use words out of context and even make up new ones. |
| first_indexed | 2024-12-18T19:47:13Z |
| format | Article |
| id | doaj.art-de89652cf8e04bd6a04c51c52dac6ed8 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-18T19:47:13Z |
| publishDate | 2008-05-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-de89652cf8e04bd6a04c51c52dac6ed82022-12-21T20:55:17ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502008-05-0111626632THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATUREPop Anamaria MirabelaAdvertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language. Copy-writers are well-known for playing with words and manipulating or distorting their everyday meanings. They break the rules of language for effect, use words out of context and even make up new ones.http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/112.pdfadvertising; ads; language; rhetorical devices |
| spellingShingle | Pop Anamaria Mirabela THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE Annals of the University of Oradea: Economic Science advertising; ads; language; rhetorical devices |
| title | THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE |
| title_full | THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE |
| title_fullStr | THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE |
| title_full_unstemmed | THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE |
| title_short | THE STYLE IN THE LANGUAGE OF PROMOTIONAL LITERATURE |
| title_sort | style in the language of promotional literature |
| topic | advertising; ads; language; rhetorical devices |
| url | http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/112.pdf |
| work_keys_str_mv | AT popanamariamirabela thestyleinthelanguageofpromotionalliterature AT popanamariamirabela styleinthelanguageofpromotionalliterature |