Social responsibility in marketing of the food industry and its distributors
The paper analyzes the contemporary consumer’s mentality (materialistic concept of consumption), which is greatly encouraged by numerous propaganda messages that are spread through various media. Human eating habits have been rapidly changing under the influence of media and other propaganda. People...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2017-01-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2017/0352-34621703277V.pdf |
| _version_ | 1818273780485586944 |
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| author | Vujović Tanja M. Vujović Sonja M. Pavlović Miloš Lj. |
| author_facet | Vujović Tanja M. Vujović Sonja M. Pavlović Miloš Lj. |
| author_sort | Vujović Tanja M. |
| collection | DOAJ |
| description | The paper analyzes the contemporary consumer’s mentality (materialistic concept of consumption), which is greatly encouraged by numerous propaganda messages that are spread through various media. Human eating habits have been rapidly changing under the influence of media and other propaganda. People eat food of dubious quality, that is only in function of making larger profit without worrying about the health of people and other possible problems that can arise. In the focus of the research are food products advertisements that were broadcasted on the three most watched TV stations with national coverage in the Republic of Serbia. By analyzing the structure and slogans of most advertised food products, the authors came to the conclusion that the media are in direct function of food producers and distributers. Media and marketing, therefore, have great influence on consumption of unhealthy food, and it is in direct relationship with large profits of food producers and distributers. In such constellation of relations only the consumers are at loss. |
| first_indexed | 2024-12-12T22:03:24Z |
| format | Article |
| id | doaj.art-de8e9a307b87462481c89f1e9ff933ce |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-12-12T22:03:24Z |
| publishDate | 2017-01-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-de8e9a307b87462481c89f1e9ff933ce2022-12-22T00:10:27ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532017-01-016431277129510.5937/ekoPolj1703277V0352-34621703277VSocial responsibility in marketing of the food industry and its distributorsVujović Tanja M.0Vujović Sonja M.1Pavlović Miloš Lj.2University of Priština, Faculty of Economy, Kosovska Mitrovica, SerbiaUniversity of Priština, Faculty of Economy, Kosovska Mitrovica, SerbiaBelgrade Business School - Higher education institution for applied studies, BelgradeThe paper analyzes the contemporary consumer’s mentality (materialistic concept of consumption), which is greatly encouraged by numerous propaganda messages that are spread through various media. Human eating habits have been rapidly changing under the influence of media and other propaganda. People eat food of dubious quality, that is only in function of making larger profit without worrying about the health of people and other possible problems that can arise. In the focus of the research are food products advertisements that were broadcasted on the three most watched TV stations with national coverage in the Republic of Serbia. By analyzing the structure and slogans of most advertised food products, the authors came to the conclusion that the media are in direct function of food producers and distributers. Media and marketing, therefore, have great influence on consumption of unhealthy food, and it is in direct relationship with large profits of food producers and distributers. In such constellation of relations only the consumers are at loss.http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2017/0352-34621703277V.pdfmarketingsocial responsibilityfood industryfood distributorsunhealthy foodprofit |
| spellingShingle | Vujović Tanja M. Vujović Sonja M. Pavlović Miloš Lj. Social responsibility in marketing of the food industry and its distributors Ekonomika Poljoprivrede (1979) marketing social responsibility food industry food distributors unhealthy food profit |
| title | Social responsibility in marketing of the food industry and its distributors |
| title_full | Social responsibility in marketing of the food industry and its distributors |
| title_fullStr | Social responsibility in marketing of the food industry and its distributors |
| title_full_unstemmed | Social responsibility in marketing of the food industry and its distributors |
| title_short | Social responsibility in marketing of the food industry and its distributors |
| title_sort | social responsibility in marketing of the food industry and its distributors |
| topic | marketing social responsibility food industry food distributors unhealthy food profit |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2017/0352-34621703277V.pdf |
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