Typology of Cocoa Value Chain Governance in West Sulawesi

This paper discusses the value chain in cocoa marketing activities that occur in cocoa farmers to cocoa bean processing institutions. The typological approach is carried out to find out the relationships that are established in each chain starting from the farmers as the first chain (producers) to t...

Full description

Bibliographic Details
Main Authors: Astina Astina, Siti Jahroh, Anna Fariyanti
Format: Article
Language:English
Published: Hasanuddin University 2019-06-01
Series:International Journal of Agriculture System
Subjects:
Online Access:http://pasca.unhas.ac.id/ojs/index.php/ijas/article/view/1764
_version_ 1797975282531958784
author Astina Astina
Siti Jahroh
Anna Fariyanti
author_facet Astina Astina
Siti Jahroh
Anna Fariyanti
author_sort Astina Astina
collection DOAJ
description This paper discusses the value chain in cocoa marketing activities that occur in cocoa farmers to cocoa bean processing institutions. The typological approach is carried out to find out the relationships that are established in each chain starting from the farmers as the first chain (producers) to the processing institutions. An efficient marketing process is one of the objectives of cocoa marketing activities.  Value chain governance can illustrate typological coordination patterns that are related to each actor and show the type or type of governance type of each chain involved in marketing cocoa beans. Value chain governance (VCGs) is used to (1) identify the value chain and (2) determine the type of governance that is established in the cocoa market. So that we can know the conditions and types of governance that occur in the marketing of cocoa from the farmer to the final consumer. The method used is the analyze of VCGs by selecting a sample in a snowball sampling and calculating based on existing variables (complexity, codified, and capability). The results showed that through the VCGs approach which resulted in (1) there are 3 value chains with types of governance in cocoa marketing activities and (2) there are 3 value chains with types of governance, namely the value chain 1 (farmers–collectors-exporters) shows the Market type, value chain 2 (farmers-exporters) in Relational type, and value chian 3 in Hierarchy type (farmers-processing). Market type occurs if the value of complexity in low score, codification and capability gets a high score, Relational occurs if complexity and capability are in high value and the codification value is low, and Hierarchy occurs when the complexity is high but the codification and capability are low.
first_indexed 2024-04-11T04:33:03Z
format Article
id doaj.art-de9d991cda0a4772aaa2dc70d9177d0f
institution Directory Open Access Journal
issn 2337-9782
2580-6815
language English
last_indexed 2024-04-11T04:33:03Z
publishDate 2019-06-01
publisher Hasanuddin University
record_format Article
series International Journal of Agriculture System
spelling doaj.art-de9d991cda0a4772aaa2dc70d9177d0f2022-12-29T03:41:57ZengHasanuddin UniversityInternational Journal of Agriculture System2337-97822580-68152019-06-0171273810.20956/ijas.v7i1.1764491Typology of Cocoa Value Chain Governance in West SulawesiAstina Astina0Siti Jahroh1Anna FariyantiDepartment of Agribusiness, Faculty of Economics and Management, IPB UniversitySchool of Business, Faculty of Economics and Management, IPB UniversityThis paper discusses the value chain in cocoa marketing activities that occur in cocoa farmers to cocoa bean processing institutions. The typological approach is carried out to find out the relationships that are established in each chain starting from the farmers as the first chain (producers) to the processing institutions. An efficient marketing process is one of the objectives of cocoa marketing activities.  Value chain governance can illustrate typological coordination patterns that are related to each actor and show the type or type of governance type of each chain involved in marketing cocoa beans. Value chain governance (VCGs) is used to (1) identify the value chain and (2) determine the type of governance that is established in the cocoa market. So that we can know the conditions and types of governance that occur in the marketing of cocoa from the farmer to the final consumer. The method used is the analyze of VCGs by selecting a sample in a snowball sampling and calculating based on existing variables (complexity, codified, and capability). The results showed that through the VCGs approach which resulted in (1) there are 3 value chains with types of governance in cocoa marketing activities and (2) there are 3 value chains with types of governance, namely the value chain 1 (farmers–collectors-exporters) shows the Market type, value chain 2 (farmers-exporters) in Relational type, and value chian 3 in Hierarchy type (farmers-processing). Market type occurs if the value of complexity in low score, codification and capability gets a high score, Relational occurs if complexity and capability are in high value and the codification value is low, and Hierarchy occurs when the complexity is high but the codification and capability are low.http://pasca.unhas.ac.id/ojs/index.php/ijas/article/view/1764capabilitycodifiedcocoacomplexityvcgs
spellingShingle Astina Astina
Siti Jahroh
Anna Fariyanti
Typology of Cocoa Value Chain Governance in West Sulawesi
International Journal of Agriculture System
capability
codified
cocoa
complexity
vcgs
title Typology of Cocoa Value Chain Governance in West Sulawesi
title_full Typology of Cocoa Value Chain Governance in West Sulawesi
title_fullStr Typology of Cocoa Value Chain Governance in West Sulawesi
title_full_unstemmed Typology of Cocoa Value Chain Governance in West Sulawesi
title_short Typology of Cocoa Value Chain Governance in West Sulawesi
title_sort typology of cocoa value chain governance in west sulawesi
topic capability
codified
cocoa
complexity
vcgs
url http://pasca.unhas.ac.id/ojs/index.php/ijas/article/view/1764
work_keys_str_mv AT astinaastina typologyofcocoavaluechaingovernanceinwestsulawesi
AT sitijahroh typologyofcocoavaluechaingovernanceinwestsulawesi
AT annafariyanti typologyofcocoavaluechaingovernanceinwestsulawesi