Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland
This paper focuses on political communication prior to the 2017 parliamentary elections in Iceland. By means of content analysis and interviews with party officials the extent of central party control and the extent to which social media are a vehicle for personalisation are explored. The findings...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The University of Akureyri
2019-03-01
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| Series: | Nordicum-Mediterraneum |
| Subjects: | |
| Online Access: | https://nome.unak.is/wordpress/volume-14-no-1-2019/double-blind-peer-reviewed-article-volume-14-no-1-2019/social-media-a-vehicle-for-personalisation-in-politics-political-communication-before-the-2017-parliamentary-elections-in-iceland/ |
| _version_ | 1797335352662294528 |
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| author | Birgir Guðmundsson Baldur Sverrisson |
| author_facet | Birgir Guðmundsson Baldur Sverrisson |
| author_sort | Birgir Guðmundsson |
| collection | DOAJ |
| description | This paper focuses on political communication prior to the 2017 parliamentary elections in Iceland. By means of content analysis and interviews with party officials the extent of central party control and the extent to which social media are a vehicle for personalisation are explored. The findings suggest a relatively low level of central party control and that social media, in particular Facebook is indeed a vehicle for personalisation. The analysis furthermore shows a difference in the social media use of plain candidates and party leaders, parties, and regions/constituencies. Finally, Facebook is more of a tool for personalization while Twitter is a more political platform. |
| first_indexed | 2024-03-08T08:35:45Z |
| format | Article |
| id | doaj.art-dea5aef2d5aa438fa7b14b1a0fd90278 |
| institution | Directory Open Access Journal |
| issn | 1670-6242 1670-6242 |
| language | English |
| last_indexed | 2024-03-08T08:35:45Z |
| publishDate | 2019-03-01 |
| publisher | The University of Akureyri |
| record_format | Article |
| series | Nordicum-Mediterraneum |
| spelling | doaj.art-dea5aef2d5aa438fa7b14b1a0fd902782024-02-02T01:38:14ZengThe University of AkureyriNordicum-Mediterraneum1670-62421670-62422019-03-01141A1Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in IcelandBirgir GuðmundssonBaldur SverrissonThis paper focuses on political communication prior to the 2017 parliamentary elections in Iceland. By means of content analysis and interviews with party officials the extent of central party control and the extent to which social media are a vehicle for personalisation are explored. The findings suggest a relatively low level of central party control and that social media, in particular Facebook is indeed a vehicle for personalisation. The analysis furthermore shows a difference in the social media use of plain candidates and party leaders, parties, and regions/constituencies. Finally, Facebook is more of a tool for personalization while Twitter is a more political platform.https://nome.unak.is/wordpress/volume-14-no-1-2019/double-blind-peer-reviewed-article-volume-14-no-1-2019/social-media-a-vehicle-for-personalisation-in-politics-political-communication-before-the-2017-parliamentary-elections-in-iceland/ElectionsIcelandPersonalizationPolitics |
| spellingShingle | Birgir Guðmundsson Baldur Sverrisson Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland Nordicum-Mediterraneum Elections Iceland Personalization Politics |
| title | Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland |
| title_full | Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland |
| title_fullStr | Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland |
| title_full_unstemmed | Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland |
| title_short | Social Media – A Vehicle for Personalisation in Politics? Political communication before the 2017 parliamentary elections in Iceland |
| title_sort | social media a vehicle for personalisation in politics political communication before the 2017 parliamentary elections in iceland |
| topic | Elections Iceland Personalization Politics |
| url | https://nome.unak.is/wordpress/volume-14-no-1-2019/double-blind-peer-reviewed-article-volume-14-no-1-2019/social-media-a-vehicle-for-personalisation-in-politics-political-communication-before-the-2017-parliamentary-elections-in-iceland/ |
| work_keys_str_mv | AT birgirguðmundsson socialmediaavehicleforpersonalisationinpoliticspoliticalcommunicationbeforethe2017parliamentaryelectionsiniceland AT baldursverrisson socialmediaavehicleforpersonalisationinpoliticspoliticalcommunicationbeforethe2017parliamentaryelectionsiniceland |