THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION

The adoption of digital technologies by EU businesses enables them to achieve better performance in terms of productivity, management practices, innovation and has a major impact on the economic growth of European countries. The aim of the paper is the analysis of digital transformation of enterpris...

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Main Author: Marina COBAN
Format: Article
Language:English
Published: CSEI; ASEM 2023-12-01
Series:Eastern European Journal of Regional Studies
Subjects:
Online Access:https://csei.ase.md/journal/files/issue_92/10_EEJRS_Issue92_142-155.pdf
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author Marina COBAN
author_facet Marina COBAN
author_sort Marina COBAN
collection DOAJ
description The adoption of digital technologies by EU businesses enables them to achieve better performance in terms of productivity, management practices, innovation and has a major impact on the economic growth of European countries. The aim of the paper is the analysis of digital transformation of enterprises in the EU states. We used comparative analysis of existing data from the Eurostat database. Several indicators are analyzed in this paper, such as the degree of digital intensity, the use of Cloud computing, Big data, Artificial intelligence, the share of SMEs that sell online and sell online cross-border in various EU countries. The advantages and disadvantages of e-commerce as well as the problems faced by SMEs in selling online cross-border, such as problems related to returning products, solving complaints and disputes, lack of knowledge of foreign languages were highlighted. Our study provides an overview of the current state of adoption of digital technologies by EU businesses and identifies the main trends of digital technologies progress in different EU countries.
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spelling doaj.art-deab771d86174706bc52842efb43583e2024-01-02T09:51:47ZengCSEI; ASEMEastern European Journal of Regional Studies1857-436X2537-61792023-12-019214215510.53486/2537-6179.9-2.10THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNIONMarina COBAN0https://orcid.org/0009-0005-1984-9682Academy of Economic Studies of MoldovaThe adoption of digital technologies by EU businesses enables them to achieve better performance in terms of productivity, management practices, innovation and has a major impact on the economic growth of European countries. The aim of the paper is the analysis of digital transformation of enterprises in the EU states. We used comparative analysis of existing data from the Eurostat database. Several indicators are analyzed in this paper, such as the degree of digital intensity, the use of Cloud computing, Big data, Artificial intelligence, the share of SMEs that sell online and sell online cross-border in various EU countries. The advantages and disadvantages of e-commerce as well as the problems faced by SMEs in selling online cross-border, such as problems related to returning products, solving complaints and disputes, lack of knowledge of foreign languages were highlighted. Our study provides an overview of the current state of adoption of digital technologies by EU businesses and identifies the main trends of digital technologies progress in different EU countries.https://csei.ase.md/journal/files/issue_92/10_EEJRS_Issue92_142-155.pdfdigital technologydigital transformationcloud computingbig dataartificial intelligencee-commerce
spellingShingle Marina COBAN
THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
Eastern European Journal of Regional Studies
digital technology
digital transformation
cloud computing
big data
artificial intelligence
e-commerce
title THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
title_full THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
title_fullStr THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
title_full_unstemmed THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
title_short THE ROLE OF DIGITAL TECHNOLOGY IN THE DEVELOPMENT OF ENTERPRISES IN THE EUROPEAN UNION
title_sort role of digital technology in the development of enterprises in the european union
topic digital technology
digital transformation
cloud computing
big data
artificial intelligence
e-commerce
url https://csei.ase.md/journal/files/issue_92/10_EEJRS_Issue92_142-155.pdf
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