L’œnotourisme au service des IG

Wine exports from Provence have grown by over 30% in ten years. In response to the pandemic, the constituent appellations of this region1 have adapted to the closure of consumer frontiers. The expansion of local consumption through œnotourism in the locality of the viticultural terroir provides an e...

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Main Author: Huysmans Anaïs
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:BIO Web of Conferences
Online Access:https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03008/bioconf_oiv2022_03008.html
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author Huysmans Anaïs
author_facet Huysmans Anaïs
author_sort Huysmans Anaïs
collection DOAJ
description Wine exports from Provence have grown by over 30% in ten years. In response to the pandemic, the constituent appellations of this region1 have adapted to the closure of consumer frontiers. The expansion of local consumption through œnotourism in the locality of the viticultural terroir provides an element of resilience through which the industry can pursue its ambitions. In order to sustain performance, territorial promotion needs to coexist with geographical indications (GIs), and to permit the exploitation of expertise associated with the latter. While the wines of Provence are the only viticultural beverages which are permitted, under the terms of French and EU legislation, to be designated by the distinctive term « Provence »2, their constituent appellations fall within a broader administrative territory, under the name of the Provence-Alpes-Côtes d’Azur Region (PACA).
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spelling doaj.art-deaca703ad014a3684dd091c8563d1642023-03-09T11:16:40ZengEDP SciencesBIO Web of Conferences2117-44582023-01-01560300810.1051/bioconf/20235603008bioconf_oiv2022_03008L’œnotourisme au service des IGHuysmans Anaïs0Syndicat des vins Côtes de Provence, Service JuridiqueWine exports from Provence have grown by over 30% in ten years. In response to the pandemic, the constituent appellations of this region1 have adapted to the closure of consumer frontiers. The expansion of local consumption through œnotourism in the locality of the viticultural terroir provides an element of resilience through which the industry can pursue its ambitions. In order to sustain performance, territorial promotion needs to coexist with geographical indications (GIs), and to permit the exploitation of expertise associated with the latter. While the wines of Provence are the only viticultural beverages which are permitted, under the terms of French and EU legislation, to be designated by the distinctive term « Provence »2, their constituent appellations fall within a broader administrative territory, under the name of the Provence-Alpes-Côtes d’Azur Region (PACA).https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03008/bioconf_oiv2022_03008.html
spellingShingle Huysmans Anaïs
L’œnotourisme au service des IG
BIO Web of Conferences
title L’œnotourisme au service des IG
title_full L’œnotourisme au service des IG
title_fullStr L’œnotourisme au service des IG
title_full_unstemmed L’œnotourisme au service des IG
title_short L’œnotourisme au service des IG
title_sort l oenotourisme au service des ig
url https://www.bio-conferences.org/articles/bioconf/full_html/2023/01/bioconf_oiv2022_03008/bioconf_oiv2022_03008.html
work_keys_str_mv AT huysmansanais lœnotourismeauservicedesig