Communication Analysis of Persuasive Text
The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code. Verbal, visual and verbal-visual texts, if they got to influence recipients attitudes or behaviour, need to use discourse knowledge and abilit...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2018-02-01
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| Series: | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/polonica/article/view/4002 |
| _version_ | 1818214800690249728 |
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| author | Grażyna Habrajska |
| author_facet | Grażyna Habrajska |
| author_sort | Grażyna Habrajska |
| collection | DOAJ |
| description | The article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code. Verbal, visual and verbal-visual texts, if they got to influence recipients attitudes or behaviour, need to use discourse knowledge and ability of standardization of arguments. Discourse knowledge is necessary to interpret and understand message. It allows to evoke general background and particular situation, so to set out communicative situation, in which each persuasion is embed. It also gives an area, which general rules refer to. Standardization of arguments allows to define the persuasion aim. |
| first_indexed | 2024-12-12T06:25:57Z |
| format | Article |
| id | doaj.art-deb07156409640a8a5f795322f0c2ca2 |
| institution | Directory Open Access Journal |
| issn | 1505-9057 2353-1908 |
| language | English |
| last_indexed | 2024-12-12T06:25:57Z |
| publishDate | 2018-02-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Acta Universitatis Lodziensis. Folia Litteraria Polonica |
| spelling | doaj.art-deb07156409640a8a5f795322f0c2ca22022-12-22T00:34:48ZengLodz University PressActa Universitatis Lodziensis. Folia Litteraria Polonica1505-90572353-19082018-02-01482395510.18778/1505-9057.48.043074Communication Analysis of Persuasive TextGrażyna Habrajska0Zakład Teorii i Praktyki Komunikacji, Katedra Dziennikarstwa i Komunikacji Społecznej, Uniwersytet ŁódzkiThe article presents the analysis of persuasive texts produced in different codes. The way of analysis of this texts is the same, independently of used code. Verbal, visual and verbal-visual texts, if they got to influence recipients attitudes or behaviour, need to use discourse knowledge and ability of standardization of arguments. Discourse knowledge is necessary to interpret and understand message. It allows to evoke general background and particular situation, so to set out communicative situation, in which each persuasion is embed. It also gives an area, which general rules refer to. Standardization of arguments allows to define the persuasion aim.https://czasopisma.uni.lodz.pl/polonica/article/view/4002komunikatywizmdyskursperswazjaargumentacjareklamamemy |
| spellingShingle | Grażyna Habrajska Communication Analysis of Persuasive Text Acta Universitatis Lodziensis. Folia Litteraria Polonica komunikatywizm dyskurs perswazja argumentacja reklama memy |
| title | Communication Analysis of Persuasive Text |
| title_full | Communication Analysis of Persuasive Text |
| title_fullStr | Communication Analysis of Persuasive Text |
| title_full_unstemmed | Communication Analysis of Persuasive Text |
| title_short | Communication Analysis of Persuasive Text |
| title_sort | communication analysis of persuasive text |
| topic | komunikatywizm dyskurs perswazja argumentacja reklama memy |
| url | https://czasopisma.uni.lodz.pl/polonica/article/view/4002 |
| work_keys_str_mv | AT grazynahabrajska communicationanalysisofpersuasivetext |