The Efficiency Of Message Codification Level in Print Advertisements: The case of food and drink products or service
It has been our intention through this paper to evaluate the efficiency of chosen encoding messages in print ads forfood and drink, so we have conducted the survey with 28 respondents. The respondents have been asked to assesstheir own emotions to ads from questionnaire by using Self Assessment Mani...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2011-05-01
|
| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | http://www.grid.uns.ac.rs/jged/download.php?fid=110 |