GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

GREEN PRODUCT PURCHASE DECISION: THE ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND WILLINGNESS TO PAY

This study aims to identify environmental consciousness and willingness to pay on the purchase decision of green products. Consumer's concern about environmental issues may not be easily translated into pro-environment behavior. Individuals with a strong belief that their environmental awarenes...

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Bibliographic Details
Main Author:	Ferry Firdaus
Format:	Article
Language:	English
Published:	University of Brawijaya 2023-12-01
Series:	Jurnal Aplikasi Manajemen
Subjects:	environmental awareness environmental knowledge environmental attitude willingness to pay purchase decision green product
Online Access:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/2759

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