Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
The article analyses the state of awareness, use, and willingness to use artificial intelligence (AI) in business and economic universities, according to Romanian academics. It is also highlighting the main consequence of AI use in economic and business university education, with the aim of ident...
Main Authors: | , , , , |
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Format: | Article |
Language: | English |
Published: |
Academy of Economic Studies of Bucharest
2024-02-01
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Series: | Amfiteatru Economic |
Subjects: | |
Online Access: | https://www.amfiteatrueconomic.ro/temp/Article_3290.pdf |
Summary: | The article analyses the state of awareness, use, and willingness to use artificial intelligence
(AI) in business and economic universities, according to Romanian academics. It is also
highlighting the main consequence of AI use in economic and business university education,
with the aim of identifying an appropriate framework for the regulated implementation of AI
systems in economic universities in Romania. The study aims to identify the advantages,
disadvantages, and the willingness to use AI on the teachers’ personal initiative in research,
teaching, and evaluation activities. The method of analysis used is quantitative, by managing
an online questionnaire to which Romanian academic teachers familiar with AI in education
responded. Data processing is carried out using Smart PLS, which allows the identification
of statistical relationships guiding the perspectives of the use of AI in economic education in
Romania. The sample represents a normal volume pilot sample. The results of the study are
useful because they identify aspects that can optimise the research and education processes,
as well as teaching, evaluation, and learning, to meet the increasing dynamics of AI use in
the economic academic environment in Romania. The academics’ views on the advantages
associated with the use of AI systems and their proposed solutions to maximise the
advantages of AI use in research, teaching, and evaluation activities are also highlighted.
All of this contributes to the development of a framework for the implementation of AI
systems in the economic and business education in Romania. Results indicate an early stage
of AI use and integration in the activities of academics from the analysed universities: AI is
predominantly used for the evaluation of students, which can be done automatically.
The availability of academics to use AI in teaching and research is low.
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ISSN: | 1582-9146 2247-9104 |