Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment

The article analyses the state of awareness, use, and willingness to use artificial intelligence (AI) in business and economic universities, according to Romanian academics. It is also highlighting the main consequence of AI use in economic and business university education, with the aim of ident...

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Main Authors: Daniela Șerban, Silvia Elena Cristache, Narcisa Georgeta Ciobotar, Laurențiu Gabriel Frâncu, Jiries Mansou
Format: Article
Language:English
Published: Academy of Economic Studies of Bucharest 2024-02-01
Series:Amfiteatru Economic
Subjects:
Online Access:https://www.amfiteatrueconomic.ro/temp/Article_3290.pdf
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author Daniela Șerban
Silvia Elena Cristache
Narcisa Georgeta Ciobotar
Laurențiu Gabriel Frâncu
Jiries Mansou
author_facet Daniela Șerban
Silvia Elena Cristache
Narcisa Georgeta Ciobotar
Laurențiu Gabriel Frâncu
Jiries Mansou
author_sort Daniela Șerban
collection DOAJ
description The article analyses the state of awareness, use, and willingness to use artificial intelligence (AI) in business and economic universities, according to Romanian academics. It is also highlighting the main consequence of AI use in economic and business university education, with the aim of identifying an appropriate framework for the regulated implementation of AI systems in economic universities in Romania. The study aims to identify the advantages, disadvantages, and the willingness to use AI on the teachers’ personal initiative in research, teaching, and evaluation activities. The method of analysis used is quantitative, by managing an online questionnaire to which Romanian academic teachers familiar with AI in education responded. Data processing is carried out using Smart PLS, which allows the identification of statistical relationships guiding the perspectives of the use of AI in economic education in Romania. The sample represents a normal volume pilot sample. The results of the study are useful because they identify aspects that can optimise the research and education processes, as well as teaching, evaluation, and learning, to meet the increasing dynamics of AI use in the economic academic environment in Romania. The academics’ views on the advantages associated with the use of AI systems and their proposed solutions to maximise the advantages of AI use in research, teaching, and evaluation activities are also highlighted. All of this contributes to the development of a framework for the implementation of AI systems in the economic and business education in Romania. Results indicate an early stage of AI use and integration in the activities of academics from the analysed universities: AI is predominantly used for the evaluation of students, which can be done automatically. The availability of academics to use AI in teaching and research is low.
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spelling doaj.art-dedd898b2cb940d494888368c6f761092024-02-09T12:00:41ZengAcademy of Economic Studies of BucharestAmfiteatru Economic1582-91462247-91042024-02-012665259 27410.24818/EA/2024/65/259 Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic EnvironmentDaniela Șerban0https://orcid.org/0000-0003-4771-7335Silvia Elena Cristache1https://orcid.org/0000-0002-4586-6460Narcisa Georgeta Ciobotar2https://orcid.org/0000-0001-7635-3695Laurențiu Gabriel Frâncu3https://orcid.org/0000-0003-2661-5807Jiries Mansou4https://orcid.org/0009-0006-1635-9511Bucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaBucharest University of Economic Studies, Bucharest, RomaniaThe article analyses the state of awareness, use, and willingness to use artificial intelligence (AI) in business and economic universities, according to Romanian academics. It is also highlighting the main consequence of AI use in economic and business university education, with the aim of identifying an appropriate framework for the regulated implementation of AI systems in economic universities in Romania. The study aims to identify the advantages, disadvantages, and the willingness to use AI on the teachers’ personal initiative in research, teaching, and evaluation activities. The method of analysis used is quantitative, by managing an online questionnaire to which Romanian academic teachers familiar with AI in education responded. Data processing is carried out using Smart PLS, which allows the identification of statistical relationships guiding the perspectives of the use of AI in economic education in Romania. The sample represents a normal volume pilot sample. The results of the study are useful because they identify aspects that can optimise the research and education processes, as well as teaching, evaluation, and learning, to meet the increasing dynamics of AI use in the economic academic environment in Romania. The academics’ views on the advantages associated with the use of AI systems and their proposed solutions to maximise the advantages of AI use in research, teaching, and evaluation activities are also highlighted. All of this contributes to the development of a framework for the implementation of AI systems in the economic and business education in Romania. Results indicate an early stage of AI use and integration in the activities of academics from the analysed universities: AI is predominantly used for the evaluation of students, which can be done automatically. The availability of academics to use AI in teaching and research is low. https://www.amfiteatrueconomic.ro/temp/Article_3290.pdfartificial intelligenceai advantagesai disadvantageseducationuniversityresearchteachingevaluation
spellingShingle Daniela Șerban
Silvia Elena Cristache
Narcisa Georgeta Ciobotar
Laurențiu Gabriel Frâncu
Jiries Mansou
Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
Amfiteatru Economic
artificial intelligence
ai advantages
ai disadvantages
education
university
research
teaching
evaluation
title Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
title_full Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
title_fullStr Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
title_full_unstemmed Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
title_short Quantitative Evaluation of Willingness to Use Artificial Intelligence within Business and Economic Academic Environment
title_sort quantitative evaluation of willingness to use artificial intelligence within business and economic academic environment
topic artificial intelligence
ai advantages
ai disadvantages
education
university
research
teaching
evaluation
url https://www.amfiteatrueconomic.ro/temp/Article_3290.pdf
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