MARKETING MANAGEMENT PERFORMANCE ANALYSIS FOR CHIT FUND COMPANIES IN SELECTED DISTRICTS OF TAMILNADU

Chit funds have been a popular savings scheme in several parts of India for generations together now. It has paved its way as a convenient finance option amongst businessmen, small scale industrialists, and other small-time investors. Though very often shrouded by news of fraudulence, they have stil...

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Bibliographic Details
Main Author: P. Shunmugathangam
Format: Article
Language:English
Published: Zibeline International 2019-09-01
Series:Malaysian E Commerce Journal
Subjects:
Online Access:https://myecommerecejournal.com/wp-content/uploads/2019-issue3/3mecj2019-05-10.pdf