APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION
Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Real Economy Publishing House
2017-04-01
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| Series: | Стратегии бизнеса |
| Subjects: | |
| Online Access: | https://www.strategybusiness.ru/jour/article/view/307 |
| _version_ | 1797872722292768768 |
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| author | S. V. ALEKSA Y. V. VOLODIN |
| author_facet | S. V. ALEKSA Y. V. VOLODIN |
| author_sort | S. V. ALEKSA |
| collection | DOAJ |
| description | Substantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis. |
| first_indexed | 2024-04-10T01:03:27Z |
| format | Article |
| id | doaj.art-deec601e44114bce9775acc61dbad4cb |
| institution | Directory Open Access Journal |
| issn | 2311-7184 |
| language | Russian |
| last_indexed | 2024-04-10T01:03:27Z |
| publishDate | 2017-04-01 |
| publisher | Real Economy Publishing House |
| record_format | Article |
| series | Стратегии бизнеса |
| spelling | doaj.art-deec601e44114bce9775acc61dbad4cb2023-03-13T09:59:15ZrusReal Economy Publishing HouseСтратегии бизнеса2311-71842017-04-0104152210.17747/2311-7184-2017-4-15-22283APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATIONS. V. ALEKSA0Y. V. VOLODIN1Финансовый университет при Правительстве Российской ФедерацииФинансовый университет при Правительстве Российской ФедерацииSubstantial human and financial resources are required for designing and market penetration of the mobile application, which implies the necessity of assessment of the effectiveness of this activity for successful operation on the rapidly developing market. The object of this article is formation of a set of the most relevant tools for assessment of effectiveness of mobile applications development and implementation. Special focus is on the study of mobile applications market, its speciality and tendency in Russia; review of methodology for assessment of effectiveness of mobile applications development and implementation is also present. The most appropriate tools for assessment of effectiveness of mobile applications development and implementation are formed in the thesis.https://www.strategybusiness.ru/jour/article/view/307мобильные приложенияэффективностьинструменты оценкиаудитория мобильного интернета |
| spellingShingle | S. V. ALEKSA Y. V. VOLODIN APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION Стратегии бизнеса мобильные приложения эффективность инструменты оценки аудитория мобильного интернета |
| title | APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION |
| title_full | APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION |
| title_fullStr | APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION |
| title_full_unstemmed | APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION |
| title_short | APPROACHES TO FORMATION OF METHODOLOGY FOR ASSESSMENT OF EFFECTIVENESS OF MOBILE APPLICATIONS DEVELOPMENT AND IMPLEMENTATION |
| title_sort | approaches to formation of methodology for assessment of effectiveness of mobile applications development and implementation |
| topic | мобильные приложения эффективность инструменты оценки аудитория мобильного интернета |
| url | https://www.strategybusiness.ru/jour/article/view/307 |
| work_keys_str_mv | AT svaleksa approachestoformationofmethodologyforassessmentofeffectivenessofmobileapplicationsdevelopmentandimplementation AT yvvolodin approachestoformationofmethodologyforassessmentofeffectivenessofmobileapplicationsdevelopmentandimplementation |