Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as socia...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2019-04-01
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| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/106997 |
| _version_ | 1797196601548079104 |
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| author | Colby Silvert Laura A. Sanagorski Warner |
| author_facet | Colby Silvert Laura A. Sanagorski Warner |
| author_sort | Colby Silvert |
| collection | DOAJ |
| description |
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context.
http://edis.ifas.ufl.edu/wc333
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| first_indexed | 2024-04-24T06:30:40Z |
| format | Article |
| id | doaj.art-df04843f70fa42a68016afcc09cb0d4c |
| institution | Directory Open Access Journal |
| issn | 2576-0009 |
| language | English |
| last_indexed | 2024-04-24T06:30:40Z |
| publishDate | 2019-04-01 |
| publisher | The University of Florida George A. Smathers Libraries |
| record_format | Article |
| series | EDIS |
| spelling | doaj.art-df04843f70fa42a68016afcc09cb0d4c2024-04-23T04:37:23ZengThe University of Florida George A. Smathers LibrariesEDIS2576-00092019-04-0120192Using Journey Mapping within Extension: A Tool for Supporting Behavior Change ProgramsColby Silvert0Laura A. Sanagorski Warner1University of FloridaUniversity of Florida Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as social marketing. Journey maps can be developed with Extension clients to provide insight into their progression and decision-making from one place or state of being to another. A journey can be the steps a person takes when selecting plants for the landscape, the decision-making process used when identifying agricultural business strategies, or the steps a person takes when leaving a workshop and travelling to their home. This new 9-page publication of the UF/IFAS Department of Agricultural Education and Communication, written by Colby Silvert and Laura A. Sanagorski Warner, presents possible applications of journey mapping within an Extension context. http://edis.ifas.ufl.edu/wc333 https://journals.flvc.org/edis/article/view/106997Journey mappingparticipatory methods |
| spellingShingle | Colby Silvert Laura A. Sanagorski Warner Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs EDIS Journey mapping participatory methods |
| title | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_full | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_fullStr | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_full_unstemmed | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_short | Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs |
| title_sort | using journey mapping within extension a tool for supporting behavior change programs |
| topic | Journey mapping participatory methods |
| url | https://journals.flvc.org/edis/article/view/106997 |
| work_keys_str_mv | AT colbysilvert usingjourneymappingwithinextensionatoolforsupportingbehaviorchangeprograms AT lauraasanagorskiwarner usingjourneymappingwithinextensionatoolforsupportingbehaviorchangeprograms |