Using Journey Mapping within Extension: A Tool for Supporting Behavior Change Programs
Extension is an important change agency, and Extension professionals use innovative strategies to help target audiences to adopt research-based practices and technologies. Tools from commercial marketing can be applied to behavior-change campaigns, often through an underused approach known as socia...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The University of Florida George A. Smathers Libraries
2019-04-01
|
| Series: | EDIS |
| Subjects: | |
| Online Access: | https://journals.flvc.org/edis/article/view/106997 |