Newsworthiness of Multiple Identity Organizations

Media reputation is an important asset of every organization but might even be more delicate for a multiple identity organization (MIO). MIOs usually have central, distinctive, and enduring characteristics belonging to two antithetical value systems, often the ideological and the utilitarian value s...

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Main Authors: Robert Heckert, Margot van der Goot
Format: Article
Language:English
Published: Elsevier 2022-01-01
Series:Social Sciences and Humanities Open
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291122000985
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author Robert Heckert
Margot van der Goot
author_facet Robert Heckert
Margot van der Goot
author_sort Robert Heckert
collection DOAJ
description Media reputation is an important asset of every organization but might even be more delicate for a multiple identity organization (MIO). MIOs usually have central, distinctive, and enduring characteristics belonging to two antithetical value systems, often the ideological and the utilitarian value system. This qualitative interview study explores journalists' understanding and coverage of MIOs and how both are impacted by journalistic role perceptions and by the nature and behavior of such organizations. The findings of this research provide insight into the journalistic production process and could be instructive for the media management of MIOs. The interviewees recognized the potentially problematic character of an MIO but were divided about the newsworthiness of organizational identity multiplicity. Besides a group of “explainer” journalists, who were neutral towards MIOs, there were “watchdog” journalists who were extra sharp-eyed when an MIO was involved. They observed a lack of transparency about the commercial goals and profits. Controversy in terms of internal and external tensions was found to be a particularly salient news value with respect to an MIO. During the COVID-19 pandemic the journalist's interest in the tension between the organization's identities seemed to disappear. The central conclusion is that organizational identity multiplicity may trigger the critical attention of journalists. MIOs should improve transparency, especially considering their commercial activities.
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spelling doaj.art-df3c3ffce56e4a0482a2de79b882cb922022-12-22T02:46:11ZengElsevierSocial Sciences and Humanities Open2590-29112022-01-0161100344Newsworthiness of Multiple Identity OrganizationsRobert Heckert0Margot van der Goot1Corresponding author. University of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15791, 1001 NG, Amsterdam, the Netherlands.; University of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15791, 1001 NG, Amsterdam, the NetherlandsUniversity of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15791, 1001 NG, Amsterdam, the NetherlandsMedia reputation is an important asset of every organization but might even be more delicate for a multiple identity organization (MIO). MIOs usually have central, distinctive, and enduring characteristics belonging to two antithetical value systems, often the ideological and the utilitarian value system. This qualitative interview study explores journalists' understanding and coverage of MIOs and how both are impacted by journalistic role perceptions and by the nature and behavior of such organizations. The findings of this research provide insight into the journalistic production process and could be instructive for the media management of MIOs. The interviewees recognized the potentially problematic character of an MIO but were divided about the newsworthiness of organizational identity multiplicity. Besides a group of “explainer” journalists, who were neutral towards MIOs, there were “watchdog” journalists who were extra sharp-eyed when an MIO was involved. They observed a lack of transparency about the commercial goals and profits. Controversy in terms of internal and external tensions was found to be a particularly salient news value with respect to an MIO. During the COVID-19 pandemic the journalist's interest in the tension between the organization's identities seemed to disappear. The central conclusion is that organizational identity multiplicity may trigger the critical attention of journalists. MIOs should improve transparency, especially considering their commercial activities.http://www.sciencedirect.com/science/article/pii/S2590291122000985Organizational multiple identityJournalismNews factorsNewsworthinessJournalistic role perception
spellingShingle Robert Heckert
Margot van der Goot
Newsworthiness of Multiple Identity Organizations
Social Sciences and Humanities Open
Organizational multiple identity
Journalism
News factors
Newsworthiness
Journalistic role perception
title Newsworthiness of Multiple Identity Organizations
title_full Newsworthiness of Multiple Identity Organizations
title_fullStr Newsworthiness of Multiple Identity Organizations
title_full_unstemmed Newsworthiness of Multiple Identity Organizations
title_short Newsworthiness of Multiple Identity Organizations
title_sort newsworthiness of multiple identity organizations
topic Organizational multiple identity
Journalism
News factors
Newsworthiness
Journalistic role perception
url http://www.sciencedirect.com/science/article/pii/S2590291122000985
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