Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption
The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldw...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
|
| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/12/1/152 |
| _version_ | 1827760712389230592 |
|---|---|
| author | Manhua Zheng Decong Tang Anxin Xu |
| author_facet | Manhua Zheng Decong Tang Anxin Xu |
| author_sort | Manhua Zheng |
| collection | DOAJ |
| description | The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers’ product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge—including attribute knowledge and green knowledge—has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior. |
| first_indexed | 2024-03-11T10:01:23Z |
| format | Article |
| id | doaj.art-df407d3a3e6744eeb0b263907259922b |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-11T10:01:23Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-df407d3a3e6744eeb0b263907259922b2023-11-16T15:23:07ZengMDPI AGFoods2304-81582022-12-0112115210.3390/foods12010152Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea ConsumptionManhua Zheng0Decong Tang1Anxin Xu2College of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaCollege of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaCollege of Economics and Management, Fujian Agriculture and Forestry University, Fuzhou 350002, ChinaThe market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers’ product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge—including attribute knowledge and green knowledge—has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior.https://www.mdpi.com/2304-8158/12/1/152attribute knowledgegreen knowledgeperceived product quality trustpurchase intention |
| spellingShingle | Manhua Zheng Decong Tang Anxin Xu Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption Foods attribute knowledge green knowledge perceived product quality trust purchase intention |
| title | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
| title_full | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
| title_fullStr | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
| title_full_unstemmed | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
| title_short | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
| title_sort | attribute driven or green driven the impact of subjective and objective knowledge on sustainable tea consumption |
| topic | attribute knowledge green knowledge perceived product quality trust purchase intention |
| url | https://www.mdpi.com/2304-8158/12/1/152 |
| work_keys_str_mv | AT manhuazheng attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption AT decongtang attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption AT anxinxu attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption |