The effect of self-disclosure on mass trust through TikTok: An empirical study of short video streaming application users
In the short video application scenario, self-disclosure helps to establish and maintain relationships with others, and is important for the formation of mass trust. To this end, this study investigates the impact of self-disclosure on mass trust in the context of short video applications based on s...
Main Authors: | Athapol Ruangkanjanases, Ornlatcha Sivarak, Din Jong, Yajun Zhou |
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Format: | Article |
Language: | English |
Published: |
Frontiers Media S.A.
2022-08-01
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Series: | Frontiers in Psychology |
Subjects: | |
Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.968558/full |
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