PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA
The paper presents profi tability and marketing effi - ciency of maize in Kwande Local Government Area of Benue State, Nigeria. Stratifi ed random sampling was used to select three hundred (300) maize marketers comprising producers (210), wholesalers (32) and retailers (58) in eight (8) major market...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Life Sciences in Poznań
2015-12-01
|
| Series: | Journal of Agribusiness and Rural Development |
| Subjects: | |
| Online Access: | http://www.jard.edu.pl/tom38/zeszyt4/art_83.pdf |
| _version_ | 1817979469329072128 |
|---|---|
| author | Zacharias Ternenge Nyiatagher Ali Ocholi |
| author_facet | Zacharias Ternenge Nyiatagher Ali Ocholi |
| author_sort | Zacharias Ternenge Nyiatagher |
| collection | DOAJ |
| description | The paper presents profi tability and marketing effi - ciency of maize in Kwande Local Government Area of Benue State, Nigeria. Stratifi ed random sampling was used to select three hundred (300) maize marketers comprising producers (210), wholesalers (32) and retailers (58) in eight (8) major markets in the study area. Primary data were collected using structured questionnaires. Data were analyzed using descriptive statistics, marketing margin and marketing effi ciency. It was found that maize marketing in the study area was dominated by males (64.7%) and young people (55.0%) who are energetic enough to withstand the stress involved in the business. The marketing margin of an average maize marketer in the study area was N2,012.00 per 100kg and the percentage marketing margin was 37.2%. This showed that maize marketing in the study area was profi table and 100% retail price paid by the fi nal consumer resulted in farm-to-retail price spread or marketing margin of 37.2%. The marketing effi ciency (0.28) of mai ze in the study area indicated that the marketers were ineffi cient in maize business. It was recommended that government, non-governmental organizations and the rural populace should strive hard to improve the transportation network and the marketers should belong to marketing associations so that they can collectively access loans from rural banking institutions |
| first_indexed | 2024-04-13T22:42:19Z |
| format | Article |
| id | doaj.art-df57c11a3cac4175a74bf2673642891c |
| institution | Directory Open Access Journal |
| issn | 1899-5241 1899-5772 |
| language | English |
| last_indexed | 2024-04-13T22:42:19Z |
| publishDate | 2015-12-01 |
| publisher | University of Life Sciences in Poznań |
| record_format | Article |
| series | Journal of Agribusiness and Rural Development |
| spelling | doaj.art-df57c11a3cac4175a74bf2673642891c2022-12-22T02:26:34ZengUniversity of Life Sciences in PoznańJournal of Agribusiness and Rural Development1899-52411899-57722015-12-01438803–810PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIAZacharias Ternenge Nyiatagher0Ali Ocholi1UniversityUniversityThe paper presents profi tability and marketing effi - ciency of maize in Kwande Local Government Area of Benue State, Nigeria. Stratifi ed random sampling was used to select three hundred (300) maize marketers comprising producers (210), wholesalers (32) and retailers (58) in eight (8) major markets in the study area. Primary data were collected using structured questionnaires. Data were analyzed using descriptive statistics, marketing margin and marketing effi ciency. It was found that maize marketing in the study area was dominated by males (64.7%) and young people (55.0%) who are energetic enough to withstand the stress involved in the business. The marketing margin of an average maize marketer in the study area was N2,012.00 per 100kg and the percentage marketing margin was 37.2%. This showed that maize marketing in the study area was profi table and 100% retail price paid by the fi nal consumer resulted in farm-to-retail price spread or marketing margin of 37.2%. The marketing effi ciency (0.28) of mai ze in the study area indicated that the marketers were ineffi cient in maize business. It was recommended that government, non-governmental organizations and the rural populace should strive hard to improve the transportation network and the marketers should belong to marketing associations so that they can collectively access loans from rural banking institutionshttp://www.jard.edu.pl/tom38/zeszyt4/art_83.pdfprofi tabilitymarketing effi ciencymarketing marginmaize |
| spellingShingle | Zacharias Ternenge Nyiatagher Ali Ocholi PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA Journal of Agribusiness and Rural Development profi tability marketing effi ciency marketing margin maize |
| title | PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA |
| title_full | PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA |
| title_fullStr | PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA |
| title_full_unstemmed | PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA |
| title_short | PROFITABILITY AND MARKETING EFFICIENCY OF MAIZE IN KWANDE LOCAL GOVERNMENT AREA OF BENUE STATE, NIGERIA |
| title_sort | profitability and marketing efficiency of maize in kwande local government area of benue state nigeria |
| topic | profi tability marketing effi ciency marketing margin maize |
| url | http://www.jard.edu.pl/tom38/zeszyt4/art_83.pdf |
| work_keys_str_mv | AT zachariasternengenyiatagher profitabilityandmarketingefficiencyofmaizeinkwandelocalgovernmentareaofbenuestatenigeria AT aliocholi profitabilityandmarketingefficiencyofmaizeinkwandelocalgovernmentareaofbenuestatenigeria |