Book review: "Authenticity: what consumers really want"
Review of GILMORE, James H.; PINE II, B. Joseph. Autenticidade: Tudo o que os consumidores realmente querem. Rio de Janeiro: Elsevier, 2008.
Main Author: | Luiz Gonzaga Godoi Trigo |
---|---|
Format: | Article |
Language: | English |
Published: |
Associação Nacional de Pós-Graduação em Turismo
2008-01-01
|
Series: | Revista Brasileira de Pesquisa em Turismo |
Online Access: | https://rbtur.org.br/rbtur/article/view/98 |
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