Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan
The main purpose of this study was to investigate ways of improving the performance of some consumer cooperative businesses in Hamedan province, Iran, through redesigning their productive capacity. In this descriptive applied survey research, two questionnaires were designed: one to collect the opin...
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| Format: | Article |
| Language: | fas |
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Yazd University
2017-05-01
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| Series: | کاوشهای مدیریت بازرگانی |
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| Online Access: | http://bar.yazd.ac.ir/article_980_6f11d157849cdc48234793b448ba580f.pdf |
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| author | Leila Zolikhaei Sayyar Efat Mosavi Mehrdad pouya Karim Naderi Mahdeei |
| author_facet | Leila Zolikhaei Sayyar Efat Mosavi Mehrdad pouya Karim Naderi Mahdeei |
| author_sort | Leila Zolikhaei Sayyar |
| collection | DOAJ |
| description | The main purpose of this study was to investigate ways of improving the performance of some consumer cooperative businesses in Hamedan province, Iran, through redesigning their productive capacity. In this descriptive applied survey research, two questionnaires were designed: one to collect the opinions of the managers of the cooperatives (n1 = 82) and the other for their members as consumers (n2 = 160). The validity of the instruments was ensured by a panel comprised of scholars from Bu-Ali Sina University and experts from the provincial bureau of the Ministry of Cooperatives, Labour and Social Welfare, while their reliability was calculated to be 0.78 and 0.93 using the Cronbach’s alpha via two separate pilot studies. To analyze the data collected from the questionnaires and to further investigate the construct validity of the cooperatives' business performance in the proposed model, a confirmatory factor analysis was done and SPSS and LISRELsoft ware programs were utilized respectively. Meanwhile, the goodness of fit indicators confirmed the consistency of the proposed model with the field evidence. From the viewpoint of the managers, the following factors account for 64.59 percent of the improved business performance of cooperatives: (1) legal and financial protections, (2) physical facilities, (3) personnel motivation, (4) goods quality improvement, (5) marketing/advertising, and (6) trust building amongst managers and staff. Nevertheless, the customers mentioned that the following features could largely improve the cooperatives' business performance: (1) being quality-based and customer-based, (2) advertising and informing, (3) behavior of personnel, (4) improving some physical factors, and (5) developing electronic services. |
| first_indexed | 2024-03-13T08:13:59Z |
| format | Article |
| id | doaj.art-df68d741b50943348b63a18d9751b4ce |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:13:59Z |
| publishDate | 2017-05-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-df68d741b50943348b63a18d9751b4ce2023-05-31T20:03:32ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782017-05-0191713010.29252/bar.9.17.1980Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in HamedanLeila Zolikhaei Sayyar0Efat Mosavi1Mehrdad pouya2Karim Naderi Mahdeei3PHD Student of Agricultural Development, Bu-Ali Sina University, HamadanMaster of Rural Development, Bu-Ali Sina University, HamadanHead of Agricultural Extension and Education Dept., Nahavand Higher Education Complex, Bu-Ali Sina University, Hamadan, IranAssociate Professor, Agricultural extension and Rural Development, Bu-Ali Sina University, HamadanThe main purpose of this study was to investigate ways of improving the performance of some consumer cooperative businesses in Hamedan province, Iran, through redesigning their productive capacity. In this descriptive applied survey research, two questionnaires were designed: one to collect the opinions of the managers of the cooperatives (n1 = 82) and the other for their members as consumers (n2 = 160). The validity of the instruments was ensured by a panel comprised of scholars from Bu-Ali Sina University and experts from the provincial bureau of the Ministry of Cooperatives, Labour and Social Welfare, while their reliability was calculated to be 0.78 and 0.93 using the Cronbach’s alpha via two separate pilot studies. To analyze the data collected from the questionnaires and to further investigate the construct validity of the cooperatives' business performance in the proposed model, a confirmatory factor analysis was done and SPSS and LISRELsoft ware programs were utilized respectively. Meanwhile, the goodness of fit indicators confirmed the consistency of the proposed model with the field evidence. From the viewpoint of the managers, the following factors account for 64.59 percent of the improved business performance of cooperatives: (1) legal and financial protections, (2) physical facilities, (3) personnel motivation, (4) goods quality improvement, (5) marketing/advertising, and (6) trust building amongst managers and staff. Nevertheless, the customers mentioned that the following features could largely improve the cooperatives' business performance: (1) being quality-based and customer-based, (2) advertising and informing, (3) behavior of personnel, (4) improving some physical factors, and (5) developing electronic services.http://bar.yazd.ac.ir/article_980_6f11d157849cdc48234793b448ba580f.pdfbusiness performanceconsumer cooperativehamedanimproved performanceproductive capacityredesigning |
| spellingShingle | Leila Zolikhaei Sayyar Efat Mosavi Mehrdad pouya Karim Naderi Mahdeei Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan کاوشهای مدیریت بازرگانی business performance consumer cooperative hamedan improved performance productive capacity redesigning |
| title | Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan |
| title_full | Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan |
| title_fullStr | Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan |
| title_full_unstemmed | Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan |
| title_short | Improving the Performance of Cooperative Businesses through Redesigning their Productive Capacity: A Case Study of Consumer Cooperatives in Hamedan |
| title_sort | improving the performance of cooperative businesses through redesigning their productive capacity a case study of consumer cooperatives in hamedan |
| topic | business performance consumer cooperative hamedan improved performance productive capacity redesigning |
| url | http://bar.yazd.ac.ir/article_980_6f11d157849cdc48234793b448ba580f.pdf |
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