Does fairness matter? Consumers' perception of fairness in the agro-food chain
IntroductionDefining ‘fairness’ in the agro-food sector is a challenging task. There is no single definition of fairness and the literature does not provide a complete conceptualization from the consumer's point of view. The current research seeks to explore the consumers' interest in fair...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Sustainable Food Systems |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fsufs.2023.1116319/full |