Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation

Food consumption involves inherently risky decisions with uncertain probabilities. This study examines how second-order ambiguity, or uncertainty over probabilities, affects food safety decisions. We conduct a food safety survey wherein subjects face both unambiguous and ambiguous situations, each w...

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Main Authors: Paul A. Kivi, Jason F. Shogren
Format: Article
Language:English
Published: Western Agricultural Economics Association 2010-12-01
Series:Journal of Agricultural and Resource Economics
Subjects:
Online Access:https://ageconsearch.umn.edu/record/97857
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author Paul A. Kivi
Jason F. Shogren
author_facet Paul A. Kivi
Jason F. Shogren
author_sort Paul A. Kivi
collection DOAJ
description Food consumption involves inherently risky decisions with uncertain probabilities. This study examines how second-order ambiguity, or uncertainty over probabilities, affects food safety decisions. We conduct a food safety survey wherein subjects face both unambiguous and ambiguous situations, each with the same expected value. Respondents show a preference for unambiguous situations and state a willingness to pay to avoid ambiguity
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spelling doaj.art-df7460f967564959adeda04f4977d2c62022-12-21T22:49:16ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852010-12-0135344345610.22004/ag.econ.9785797857Second-Order Ambiguity in Very Low Probability Risks: Food Safety ValuationPaul A. KiviJason F. ShogrenFood consumption involves inherently risky decisions with uncertain probabilities. This study examines how second-order ambiguity, or uncertainty over probabilities, affects food safety decisions. We conduct a food safety survey wherein subjects face both unambiguous and ambiguous situations, each with the same expected value. Respondents show a preference for unambiguous situations and state a willingness to pay to avoid ambiguityhttps://ageconsearch.umn.edu/record/97857ambiguityambiguity avoidanceexpected utility theoryfood safetylow probability eventsrisk second-order probabilitiesuncertainty
spellingShingle Paul A. Kivi
Jason F. Shogren
Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
Journal of Agricultural and Resource Economics
ambiguity
ambiguity avoidance
expected utility theory
food safety
low probability events
risk
second-order probabilities
uncertainty
title Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
title_full Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
title_fullStr Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
title_full_unstemmed Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
title_short Second-Order Ambiguity in Very Low Probability Risks: Food Safety Valuation
title_sort second order ambiguity in very low probability risks food safety valuation
topic ambiguity
ambiguity avoidance
expected utility theory
food safety
low probability events
risk
second-order probabilities
uncertainty
url https://ageconsearch.umn.edu/record/97857
work_keys_str_mv AT paulakivi secondorderambiguityinverylowprobabilityrisksfoodsafetyvaluation
AT jasonfshogren secondorderambiguityinverylowprobabilityrisksfoodsafetyvaluation