| Summary: | The present article reports on the analysis of the degree to which the current COVID-19 pandemic has impacted
on the stock market prices of the first 34 companies listed on the New York Stock Exchange (NYSE). Despite the fact that
the majority of finance professionals believe that the evolution of price-to-earnings, price-to-sales and price-to-book
value depend heavily on psychological factors and not so much on financial results of a company, the study shows that
these indicators of major importance for stock markets have been shaped by profitability and liquidity ratios. By running
a panel data analysis on company financial indicators regarding the time span March-September 2020, the study shows
that price-to-sales was significantly influenced by company profitability and liquidity. Moreover, price-to-earnings and
price-to-book value were influenced solely by company profitability.
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