Marketing management research in Serbian hotels
This paper analyzes the revenues of individual hotels annually, and prices hotel services. It is evident that many hotels have a drop in income and that it demands expert analysis in order to improve their business. This study highlighted the importance of applying marketing philosophy in the devel...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2014-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/154 |
| _version_ | 1797794938679721984 |
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| author | Dragiša Radojković Janko Cvijanović Gordana Stanojević |
| author_facet | Dragiša Radojković Janko Cvijanović Gordana Stanojević |
| author_sort | Dragiša Radojković |
| collection | DOAJ |
| description |
This paper analyzes the revenues of individual hotels annually, and prices hotel services. It is evident that many hotels have a drop in income and that it demands expert analysis in order to improve their business. This study highlighted the importance of applying marketing philosophy in the development of tourism and marketing plan as the basis for a successful business. Application of marketing philosophy as a modern management concept is presented for the conceptual model of marketing. Marketing orientation and implementation of strategic marketing management in the hotel industry is new in the service industry and provides a strong basis for identifying market requirements, analyzing the position in a real environment and finding ways to achieve the set goals. Marketing business concept means that the product is created according to the clients' needs, taking into account that they are happy with the service, and not just the mere users.
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| first_indexed | 2024-03-13T03:10:18Z |
| format | Article |
| id | doaj.art-dfaf270eb5c04aba8f15b875a5d3f55e |
| institution | Directory Open Access Journal |
| issn | 2620-0279 2620-0481 |
| language | English |
| last_indexed | 2024-03-13T03:10:18Z |
| publishDate | 2014-12-01 |
| publisher | University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja |
| record_format | Article |
| series | Mенаџмент у хотелијерству и туризму |
| spelling | doaj.art-dfaf270eb5c04aba8f15b875a5d3f55e2023-06-26T14:44:12ZengUniversity of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka BanjaMенаџмент у хотелијерству и туризму2620-02792620-04812014-12-0122Marketing management research in Serbian hotelsDragiša Radojković0Janko Cvijanović1Gordana Stanojević2Техничка ПТТ школа БеоградЕкономски институт БеоградЈП ПТТ “СРБИЈА”, Београд This paper analyzes the revenues of individual hotels annually, and prices hotel services. It is evident that many hotels have a drop in income and that it demands expert analysis in order to improve their business. This study highlighted the importance of applying marketing philosophy in the development of tourism and marketing plan as the basis for a successful business. Application of marketing philosophy as a modern management concept is presented for the conceptual model of marketing. Marketing orientation and implementation of strategic marketing management in the hotel industry is new in the service industry and provides a strong basis for identifying market requirements, analyzing the position in a real environment and finding ways to achieve the set goals. Marketing business concept means that the product is created according to the clients' needs, taking into account that they are happy with the service, and not just the mere users. https://htmanagementvb.com/index.php/HITM/article/view/154marketing, conceptual model, income, leadership position |
| spellingShingle | Dragiša Radojković Janko Cvijanović Gordana Stanojević Marketing management research in Serbian hotels Mенаџмент у хотелијерству и туризму marketing, conceptual model, income, leadership position |
| title | Marketing management research in Serbian hotels |
| title_full | Marketing management research in Serbian hotels |
| title_fullStr | Marketing management research in Serbian hotels |
| title_full_unstemmed | Marketing management research in Serbian hotels |
| title_short | Marketing management research in Serbian hotels |
| title_sort | marketing management research in serbian hotels |
| topic | marketing, conceptual model, income, leadership position |
| url | https://htmanagementvb.com/index.php/HITM/article/view/154 |
| work_keys_str_mv | AT dragisaradojkovic marketingmanagementresearchinserbianhotels AT jankocvijanovic marketingmanagementresearchinserbianhotels AT gordanastanojevic marketingmanagementresearchinserbianhotels |