Exploring Shopper Insights of Social Media Use in Saudi Arabia

Social media inspired millions of users from all over the world. This media has made the connection more familiar to ones that are more intelligent. This new medium of communication wins the trust of consumers by connecting with them at a deeper level. Global and local companies have recognized soc...

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Détails bibliographiques
Auteur principal:	Mohammad Zulfeequar Alam
Format:	Article
Langue:	English
Publié:	EconJournals 2017-04-01
Collection:	International Review of Management and Marketing
Accès en ligne:	https://www.econjournals.com/index.php/irmm/article/view/4177