Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan
The article studies social-group peculiarities and lifestyles of kogyaru and otaku as significant groups in contemporary Japanese youth subcultures. They are typical for postmodern society, with its characteristic consumption, communication, and lifestyle. Kogyaru and otaku are investigated as examp...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2011-12-01
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| Series: | Asian Studies |
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| Online Access: | https://journals.uni-lj.si/as/article/view/2889 |
| _version_ | 1828060932836687872 |
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| author | Maya Keliyan |
| author_facet | Maya Keliyan |
| author_sort | Maya Keliyan |
| collection | DOAJ |
| description | The article studies social-group peculiarities and lifestyles of kogyaru and otaku as significant groups in contemporary Japanese youth subcultures. They are typical for postmodern society, with its characteristic consumption, communication, and lifestyle. Kogyaru and otaku are investigated as examples of postmodern changes in the dissemination and perception of fashion trends, hobby activities, and innovative products. The causes of their emergence and growth are related to the general problems facing postmodern Japan: its economy, educational institutions, family, and value system. Their influence is considered to be an important source of growth for a large and profitable market. |
| first_indexed | 2024-04-10T22:08:11Z |
| format | Article |
| id | doaj.art-dfd5762b28a648c79a1e1c94f4a10cdd |
| institution | Directory Open Access Journal |
| issn | 2232-5131 2350-4226 |
| language | English |
| last_indexed | 2024-04-10T22:08:11Z |
| publishDate | 2011-12-01 |
| publisher | University of Ljubljana Press (Založba Univerze v Ljubljani) |
| record_format | Article |
| series | Asian Studies |
| spelling | doaj.art-dfd5762b28a648c79a1e1c94f4a10cdd2023-01-18T09:02:12ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Asian Studies2232-51312350-42262011-12-0115310.4312/as.2011.15.3.95-110Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern JapanMaya KeliyanThe article studies social-group peculiarities and lifestyles of kogyaru and otaku as significant groups in contemporary Japanese youth subcultures. They are typical for postmodern society, with its characteristic consumption, communication, and lifestyle. Kogyaru and otaku are investigated as examples of postmodern changes in the dissemination and perception of fashion trends, hobby activities, and innovative products. The causes of their emergence and growth are related to the general problems facing postmodern Japan: its economy, educational institutions, family, and value system. Their influence is considered to be an important source of growth for a large and profitable market.https://journals.uni-lj.si/as/article/view/2889lifestyleyouth subcultureskogyaruotaku |
| spellingShingle | Maya Keliyan Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan Asian Studies lifestyle youth subcultures kogyaru otaku |
| title | Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan |
| title_full | Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan |
| title_fullStr | Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan |
| title_full_unstemmed | Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan |
| title_short | Kogyaru and Otaku: Youth Subcultures Lifestyles in Postmodern Japan |
| title_sort | kogyaru and otaku youth subcultures lifestyles in postmodern japan |
| topic | lifestyle youth subcultures kogyaru otaku |
| url | https://journals.uni-lj.si/as/article/view/2889 |
| work_keys_str_mv | AT mayakeliyan kogyaruandotakuyouthsubcultureslifestylesinpostmodernjapan |