STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN
The members of cattle farmer groups “Mekar Jaya” are small farmers who raise 2-5 heads of cattle. Marketing<br />system has not yet been well-organized, the role of the group is not maximized in assisting its members to market<br />the cattle produced. The farmers marketed their cattle i...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2013-09-01
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| Series: | Buletin Udayana Mengabdi |
| Online Access: | http://ojs.unud.ac.id/index.php/jum/article/view/6409 |
| _version_ | 1818946094992719872 |
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| author | Sukanata I W N. Suparta K.W. Parimartha I W. Budiartha Suciani - |
| author_facet | Sukanata I W N. Suparta K.W. Parimartha I W. Budiartha Suciani - |
| author_sort | Sukanata I W |
| collection | DOAJ |
| description | The members of cattle farmer groups “Mekar Jaya” are small farmers who raise 2-5 heads of cattle. Marketing<br />system has not yet been well-organized, the role of the group is not maximized in assisting its members to market<br />the cattle produced. The farmers marketed their cattle individually by selling to the middleman known as “belantik”<br />who come to the farm location. The price paid by the belantik was determined based on estimated weight of<br />cattle, in which the skill of farmers in this case was not adequate. The market structure faced by farmers leads to<br />monopsony, market chain was too long, and farmers’ bargaining position was weak. The above conditions caused to<br />low farmer’s share, it was only 63.48%. This Community service aims to improve the efficiency of cattle marketing<br />in this group so that the farmer’s share could be increased. The methods used were a lecture, discussion, and<br />practice. This activity provided a positive influence on changes in mindset and behavior of members of the group<br />in the cattle marketing. These changes included: increasing the role of the group to support the marketing, market<br />chain was shorter, and upgrading the skills of farmers to estimate the cattle weight. These changes improved<br />marketing efficiency showed by the increase in farmer’s share of 5.55%. The increasing of farmer’s share was still<br />felt not maximized because there was cheating indication in weighing cattle in livestock market. |
| first_indexed | 2024-12-20T08:09:33Z |
| format | Article |
| id | doaj.art-dfd7f1617d854785b0bebc40a6201356 |
| institution | Directory Open Access Journal |
| issn | 1412-0925 |
| language | English |
| last_indexed | 2024-12-20T08:09:33Z |
| publishDate | 2013-09-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Buletin Udayana Mengabdi |
| spelling | doaj.art-dfd7f1617d854785b0bebc40a62013562022-12-21T19:47:19ZengUniversitas UdayanaBuletin Udayana Mengabdi1412-09252013-09-011215813STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGANSukanata I WN. SupartaK.W. ParimarthaI W. BudiarthaSuciani -The members of cattle farmer groups “Mekar Jaya” are small farmers who raise 2-5 heads of cattle. Marketing<br />system has not yet been well-organized, the role of the group is not maximized in assisting its members to market<br />the cattle produced. The farmers marketed their cattle individually by selling to the middleman known as “belantik”<br />who come to the farm location. The price paid by the belantik was determined based on estimated weight of<br />cattle, in which the skill of farmers in this case was not adequate. The market structure faced by farmers leads to<br />monopsony, market chain was too long, and farmers’ bargaining position was weak. The above conditions caused to<br />low farmer’s share, it was only 63.48%. This Community service aims to improve the efficiency of cattle marketing<br />in this group so that the farmer’s share could be increased. The methods used were a lecture, discussion, and<br />practice. This activity provided a positive influence on changes in mindset and behavior of members of the group<br />in the cattle marketing. These changes included: increasing the role of the group to support the marketing, market<br />chain was shorter, and upgrading the skills of farmers to estimate the cattle weight. These changes improved<br />marketing efficiency showed by the increase in farmer’s share of 5.55%. The increasing of farmer’s share was still<br />felt not maximized because there was cheating indication in weighing cattle in livestock market.http://ojs.unud.ac.id/index.php/jum/article/view/6409 |
| spellingShingle | Sukanata I W N. Suparta K.W. Parimartha I W. Budiartha Suciani - STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN Buletin Udayana Mengabdi |
| title | STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN |
| title_full | STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN |
| title_fullStr | STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN |
| title_full_unstemmed | STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN |
| title_short | STRATEGI PENINGKATAN EFISIENSI PEMASARAN SAPI POTONG PADA KELOMPOK PETERNAK SAPI “MEKAR JAYA” DI DESA PUHU-PAYANGAN |
| title_sort | strategi peningkatan efisiensi pemasaran sapi potong pada kelompok peternak sapi mekar jaya di desa puhu payangan |
| url | http://ojs.unud.ac.id/index.php/jum/article/view/6409 |
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