Social networks, disinformation and diplomacy: a dynamic model for a current problem

Abstract The potential of social networks for the circulation of disinformation as a strategy of diplomacy has been of great interest to the academic community, but the way in which it is propagated and modelled is still in its beginnings. This article aimed to simulate the propagation of disinforma...

Full description

Bibliographic Details
Main Authors: Alfredo Guzmán Rincón, Sandra Barragán Moreno, Belén Rodríguez-Canovas, Ruby Lorena Carrillo Barbosa, David Ricardo Africano Franco
Format: Article
Language:English
Published: Springer Nature 2023-08-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-01998-z
_version_ 1797577476229038080
author Alfredo Guzmán Rincón
Sandra Barragán Moreno
Belén Rodríguez-Canovas
Ruby Lorena Carrillo Barbosa
David Ricardo Africano Franco
author_facet Alfredo Guzmán Rincón
Sandra Barragán Moreno
Belén Rodríguez-Canovas
Ruby Lorena Carrillo Barbosa
David Ricardo Africano Franco
author_sort Alfredo Guzmán Rincón
collection DOAJ
description Abstract The potential of social networks for the circulation of disinformation as a strategy of diplomacy has been of great interest to the academic community, but the way in which it is propagated and modelled is still in its beginnings. This article aimed to simulate the propagation of disinformation in social networks derived from the diplomacy strategy, based on the elements of the system. The main research question that was opened up was how do the elements of disinformation derived from the social media diplomacy strategy interact to affect a susceptible population? For the design of the simulation model, system dynamics was used as the main technique in the re-search methodology in conjunction with statistical analysis. Five computational simulations were run for the adoption methods of susceptible and uninformed population, misinformation techniques and echo chamber. The model developed found that the diplomacy disinformation agent is able to spread its message efficiently through the bot outreach mechanism and only a part of the susceptible population unsubscribes to the disinformation agent’s account. Significant differences were identified in the absence of paid outreach, bots and trolls in the propagation of information, and in the variation in the timing of disinformation propagation. Consequently, the developed model allows the understanding of the problem of disinformation as a strategy of diplomacy from international rather than local dynamics, as well as the effects of the use of each element in the system.
first_indexed 2024-03-10T22:08:51Z
format Article
id doaj.art-dfdcc0529f224d35bcb795e63c701105
institution Directory Open Access Journal
issn 2662-9992
language English
last_indexed 2024-03-10T22:08:51Z
publishDate 2023-08-01
publisher Springer Nature
record_format Article
series Humanities & Social Sciences Communications
spelling doaj.art-dfdcc0529f224d35bcb795e63c7011052023-11-19T12:42:12ZengSpringer NatureHumanities & Social Sciences Communications2662-99922023-08-0110111410.1057/s41599-023-01998-zSocial networks, disinformation and diplomacy: a dynamic model for a current problemAlfredo Guzmán Rincón0Sandra Barragán Moreno1Belén Rodríguez-Canovas2Ruby Lorena Carrillo Barbosa3David Ricardo Africano Franco4Corporación Universitaria de AsturiasUniversidad de Bogotá Jorge Tadeo LozanoUniversidad Complutense de MadridUniversidad de Ciencias Aplicadas y Ambientales U.D.C.AUniversidad de Ciencias Aplicadas y Ambientales U.D.C.AAbstract The potential of social networks for the circulation of disinformation as a strategy of diplomacy has been of great interest to the academic community, but the way in which it is propagated and modelled is still in its beginnings. This article aimed to simulate the propagation of disinformation in social networks derived from the diplomacy strategy, based on the elements of the system. The main research question that was opened up was how do the elements of disinformation derived from the social media diplomacy strategy interact to affect a susceptible population? For the design of the simulation model, system dynamics was used as the main technique in the re-search methodology in conjunction with statistical analysis. Five computational simulations were run for the adoption methods of susceptible and uninformed population, misinformation techniques and echo chamber. The model developed found that the diplomacy disinformation agent is able to spread its message efficiently through the bot outreach mechanism and only a part of the susceptible population unsubscribes to the disinformation agent’s account. Significant differences were identified in the absence of paid outreach, bots and trolls in the propagation of information, and in the variation in the timing of disinformation propagation. Consequently, the developed model allows the understanding of the problem of disinformation as a strategy of diplomacy from international rather than local dynamics, as well as the effects of the use of each element in the system.https://doi.org/10.1057/s41599-023-01998-z
spellingShingle Alfredo Guzmán Rincón
Sandra Barragán Moreno
Belén Rodríguez-Canovas
Ruby Lorena Carrillo Barbosa
David Ricardo Africano Franco
Social networks, disinformation and diplomacy: a dynamic model for a current problem
Humanities & Social Sciences Communications
title Social networks, disinformation and diplomacy: a dynamic model for a current problem
title_full Social networks, disinformation and diplomacy: a dynamic model for a current problem
title_fullStr Social networks, disinformation and diplomacy: a dynamic model for a current problem
title_full_unstemmed Social networks, disinformation and diplomacy: a dynamic model for a current problem
title_short Social networks, disinformation and diplomacy: a dynamic model for a current problem
title_sort social networks disinformation and diplomacy a dynamic model for a current problem
url https://doi.org/10.1057/s41599-023-01998-z
work_keys_str_mv AT alfredoguzmanrincon socialnetworksdisinformationanddiplomacyadynamicmodelforacurrentproblem
AT sandrabarraganmoreno socialnetworksdisinformationanddiplomacyadynamicmodelforacurrentproblem
AT belenrodriguezcanovas socialnetworksdisinformationanddiplomacyadynamicmodelforacurrentproblem
AT rubylorenacarrillobarbosa socialnetworksdisinformationanddiplomacyadynamicmodelforacurrentproblem
AT davidricardoafricanofranco socialnetworksdisinformationanddiplomacyadynamicmodelforacurrentproblem