The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps
The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This stu...
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-11-01
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| Series: | Tourism and Hospitality |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5768/3/4/57 |
| _version_ | 1797455133892673536 |
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| author | Chiao-Chen Chang |
| author_facet | Chiao-Chen Chang |
| author_sort | Chiao-Chen Chang |
| collection | DOAJ |
| description | The successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps. |
| first_indexed | 2024-03-09T15:48:07Z |
| format | Article |
| id | doaj.art-dff0ee665e874932a30066ec73a1f9c8 |
| institution | Directory Open Access Journal |
| issn | 2673-5768 |
| language | English |
| last_indexed | 2024-03-09T15:48:07Z |
| publishDate | 2022-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Tourism and Hospitality |
| spelling | doaj.art-dff0ee665e874932a30066ec73a1f9c82023-11-24T18:24:29ZengMDPI AGTourism and Hospitality2673-57682022-11-013489690710.3390/tourhosp3040057The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile AppsChiao-Chen Chang0College of Management, Taipei Medical University, Taipei 100, TaiwanThe successful operation of medical tourism mobile applications primarily depends on the extent to which users are fully motivated to adopt their use. Therefore, the primary purpose of this study was to investigate the factors influencing medical tourism mobile application usage intentions. This study applied the unified theory of acceptance and use of technology (UTAUT2) to build a comprehensive model that explains users’ intentions to use medical tourism mobile apps. Our research findings confirm the validity of the UTAUT2 in explaining users’ intentions to use medical tourism mobile apps in the context of medical tourism mobile services. Additionally, the results focus on the enhancement in the role of the other rather that contextual attributes of the IT/IS environment (i.e., personal involvement and personal innovativeness). This study can confirm the importance of the UTAUT2 constructs in the setting of medical tourism mobile app usage. By conducting surveys, medical tourism mobile app designers can know that personal involvement and personal innovativeness lead to influences on the effectiveness of corporate marketing efforts relating to using mobile medical apps.https://www.mdpi.com/2673-5768/3/4/57medical tourism mobile applicationsunified theory of acceptance and use of technologyusage intentionspersonal involvementpersonal innovativeness |
| spellingShingle | Chiao-Chen Chang The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps Tourism and Hospitality medical tourism mobile applications unified theory of acceptance and use of technology usage intentions personal involvement personal innovativeness |
| title | The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps |
| title_full | The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps |
| title_fullStr | The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps |
| title_full_unstemmed | The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps |
| title_short | The Role of Individual Factors in Users’ Intentions to Use Medical Tourism Mobile Apps |
| title_sort | role of individual factors in users intentions to use medical tourism mobile apps |
| topic | medical tourism mobile applications unified theory of acceptance and use of technology usage intentions personal involvement personal innovativeness |
| url | https://www.mdpi.com/2673-5768/3/4/57 |
| work_keys_str_mv | AT chiaochenchang theroleofindividualfactorsinusersintentionstousemedicaltourismmobileapps AT chiaochenchang roleofindividualfactorsinusersintentionstousemedicaltourismmobileapps |