ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA

ANALISIS PENDEKATAN INTERNAL DAN EKSTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI KAMPOENG BATIK LAWEYAN SURAKARTA

This research in first year aim to to analyse influence signifikan among cultural factor, social factor, personal factor, and psychological factor to buying decision of batik product at Kampoeng Batik Laweyan Surakarta. Research done at chosen region that is: at Kampoeng  Batik Laweyan Surakarta. in...

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Bibliographic Details
Main Author: Moechammad Nasir
Format: Article
Language:English
Published: Muhammadiyah University Press 2016-06-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
culture factor, social factor, personality factor, psychological factor
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1414

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