The Analysıs of Technology Acceptance Model (Tam) on Consumer Loyalty of Travelokapay Payment Systems in Travelokaeats Servıces

The Analysıs of Technology Acceptance Model (Tam) on Consumer Loyalty of Travelokapay Payment Systems in Travelokaeats Servıces

The massive technology development introduce non cash payment method using mobile phone, namely mobile payment. It changes consumer behaviour in conduct transaction and specifically induced by COVID 19 pandemic situation, whereas consumer minimize cash transaction. In Indonesian online travel provid...

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Bibliographic Details
Main Authors: Hardy Gardian, Indra Kusumawardhana, Nabilah Fadiyah Sari, Faranita Mustikasari
Format: Article
Language:English
Published: University of Brawijaya 2022-04-01
Series:APMBA (Asia Pacific Management and Business Application)
Subjects:
technology acceptance model (tam)
ease of use
usefulness
customer attitude
continuance intention
Online Access:https://apmba.ub.ac.id/index.php/apmba/article/view/536

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