Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users
Knowledge payment is a new method of electronic learning that has developed in the era of social media. With the impact of the COVID-19 pandemic, the market for knowledge payment is rapidly expanding. Exploring the factors that influence users’ sustained willingness is beneficial for bett...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2023-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10122569/ |
| _version_ | 1797805959889813504 |
|---|---|
| author | Junping Qiu Kaiyang Wei Ran Yao |
| author_facet | Junping Qiu Kaiyang Wei Ran Yao |
| author_sort | Junping Qiu |
| collection | DOAJ |
| description | Knowledge payment is a new method of electronic learning that has developed in the era of social media. With the impact of the COVID-19 pandemic, the market for knowledge payment is rapidly expanding. Exploring the factors that influence users’ sustained willingness is beneficial for better communication between knowledge payment platforms and users, and for achieving a healthier and more sustainable development of the knowledge payment industry. The model of unsustainable usage behavior of knowledge payment users was constructed on the basis of expectation inconsistency theory, price equilibrium theory, and perceived value theory, using the “cognitive-emotional-behavioral” model framework of cognitive emotion theory. The data were collected from 348 users through a web-based questionnaire and analyzed using structural equation modeling. Findings show that expectation inconsistency, price equilibrium, and quality value, emotional value, and social value have significant effects on discontinuous use intentions. Discontinuous use intentions also significantly affect discontinuous use behavior. |
| first_indexed | 2024-03-13T06:00:36Z |
| format | Article |
| id | doaj.art-e003ff903c7a4e548b13b1c40f59a755 |
| institution | Directory Open Access Journal |
| issn | 2169-3536 |
| language | English |
| last_indexed | 2024-03-13T06:00:36Z |
| publishDate | 2023-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj.art-e003ff903c7a4e548b13b1c40f59a7552023-06-12T23:01:09ZengIEEEIEEE Access2169-35362023-01-0111469564696510.1109/ACCESS.2023.327486610122569Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge UsersJunping Qiu0Kaiyang Wei1https://orcid.org/0000-0003-0316-728XRan Yao2School of Management, Hangzhou Dianzi University, Hangzhou, ChinaSchool of Management, Hangzhou Dianzi University, Hangzhou, ChinaSchool of Management, Hangzhou Dianzi University, Hangzhou, ChinaKnowledge payment is a new method of electronic learning that has developed in the era of social media. With the impact of the COVID-19 pandemic, the market for knowledge payment is rapidly expanding. Exploring the factors that influence users’ sustained willingness is beneficial for better communication between knowledge payment platforms and users, and for achieving a healthier and more sustainable development of the knowledge payment industry. The model of unsustainable usage behavior of knowledge payment users was constructed on the basis of expectation inconsistency theory, price equilibrium theory, and perceived value theory, using the “cognitive-emotional-behavioral” model framework of cognitive emotion theory. The data were collected from 348 users through a web-based questionnaire and analyzed using structural equation modeling. Findings show that expectation inconsistency, price equilibrium, and quality value, emotional value, and social value have significant effects on discontinuous use intentions. Discontinuous use intentions also significantly affect discontinuous use behavior.https://ieeexplore.ieee.org/document/10122569/Knowledge paymentexpectation inconsistency theorycognitive emotion theoryprice equilibriumperceived value theorydiscontinuous use behavior |
| spellingShingle | Junping Qiu Kaiyang Wei Ran Yao Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users IEEE Access Knowledge payment expectation inconsistency theory cognitive emotion theory price equilibrium perceived value theory discontinuous use behavior |
| title | Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users |
| title_full | Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users |
| title_fullStr | Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users |
| title_full_unstemmed | Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users |
| title_short | Model Construction and Empirical Study on Unsustainable Usage Behavior of Paid Knowledge Users |
| title_sort | model construction and empirical study on unsustainable usage behavior of paid knowledge users |
| topic | Knowledge payment expectation inconsistency theory cognitive emotion theory price equilibrium perceived value theory discontinuous use behavior |
| url | https://ieeexplore.ieee.org/document/10122569/ |
| work_keys_str_mv | AT junpingqiu modelconstructionandempiricalstudyonunsustainableusagebehaviorofpaidknowledgeusers AT kaiyangwei modelconstructionandempiricalstudyonunsustainableusagebehaviorofpaidknowledgeusers AT ranyao modelconstructionandempiricalstudyonunsustainableusagebehaviorofpaidknowledgeusers |