A Model for Branding in Iranian Medical Libraries and Information Centers According to the Aaker Model: A Qualitative Study
A high volume of information can be provided to users regarding library services by branding Iranian medical libraries and information centers, and the position of libraries can be significantly improved. There is a minimal number of studies in this field in Iran. This study mainly aims to identify...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2024-04-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | https://ijism.isc.ac/article_712217_e2860adad2670e2d60d69dc7adc2f52f.pdf |